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The video makes no mention of Fulfil's technology, but the system appears identical to the contents of a demo video on Fulfil's website. Amazon declined to comment on whether it's using Fulfil's technology. The Information reported earlier on Amazon testing Fulfil's technology. Prior to working with Amazon, the company was testing its technology with California-based retailer Lucky, which is owned by regional grocer Save Mart, and is also an Amazon grocery delivery partner. The system being piloted in Plymouth Meeting will let shoppers order items from Amazon's website and its online grocery service, Amazon Fresh, while browsing Whole Foods.
Persons: Anand Varadarajan, Mir Aamir, Tony Hoggett, Hoggett Organizations: Khosla Ventures, CNBC, Amazon, Eclipse Ventures, DCVC, Save, Foods, Research Locations: Philadelphia, San Francisco, Nashville, California, Plymouth Meeting , Pennsylvania, Plymouth
Amazon said Wednesday it's testing adding mini warehouses to Whole Foods supermarkets as part of a bid to attract more shoppers to its stores and away from other grocery competitors. Amazon said it's looking to "eliminate those extra trips" made by shoppers to other grocery stores. "Customers shopping at Whole Foods Market today are looking for natural and organic products," Varadarajan said during a presentation on Wednesday. With our micro fulfillment center, we can reduce the need for our customers to visit different stores or make multiple online orders." Amazon has for years angled to gobble up a bigger share of the grocery market.
Persons: Anand Varadarajan, aren't, Varadarajan, It's, Andy Jassy Organizations: Amazon, Foods, Pepsi, Research, Walmart, Kroger, Albertsons Locations: Berkeley , California, Philadelphia, Plymouth, , Pennsylvania, Nashville
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