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VidCon, the conference for creators, professionals, and fans returned this year in Anaheim, CA. Last week, creators and industry professionals came together at the Anaheim Convention Center for VidCon. Beyond the panels, parties, and meet-and-greets, the real magic of VidCon was happening offsite, at nearby restaurants and bars where brands, agencies, and startups hosted exclusive invite-only mixers. At this year's VidCon, the divide between creator and fan faded, and many attendees identified with both. Snapping a photo with a successful creator became less valuable than actual time spent learning the secrets to their success.
Persons: Colin, Samir, Amber Tarshis, Instagram Organizations: YouTube, Cannes Lions, Anaheim Convention, VidCon Locations: Anaheim , CA, Anaheim
YouTube is taking back the reins from TikTok as the official title sponsor of VidCon, the biggest convention for social media creators and their fans. From 2013-2019, YouTube served as the primary partner of VidCon, which veteran YouTubers John and Hank Green created. Many on the featured creators roster, such as Charli D’Amelio and Khaby Lame, got their big breaks on TikTok, not YouTube. “We are thrilled to have them return as the title sponsor to help drive our mission of putting digital culture and its creators center stage. “The unique relationship and trust between YouTube creators, their fans and the digital industry is what sets our platform apart,” Stanford said in the statement.
VidCon, the fan and industry event producer celebrating YouTubers and other digital creators, unveiled the first round of featured creators confirmed to its flagship convention in Anaheim, Calif., in June 2023. Additional details on programming, speakers, partner activations, and more featured creators confirmed to attend will be announced in the coming months. VidCon also has opened ticket sales for the 2023 Anaheim confab, with more info at this link. In 2022, VidCon returned to an in-person convention in Anaheim after a two-year break because of COVID. VidCon was founded by veteran YouTube creators John and Hank Green (the Vlogbrothers) and was acquired by Paramount Global in 2018.
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