This is their third trip to the NFL title game in four years and Kansas City fans can be heard throughout Phoenix singing the "tomahawk chop" chant.
It is a jarring contrast to the displays of Native American culture and pride that Super Bowl hosts have invited to participate in the days leading up to the game.
Chiefs fans are all but assured to perform the "tomahawk chop" cheer loudly in the minutes before kickoff, as they did prior to the game in their previous two Super Bowl appearances.
And it's tone deaf," said Rhonda LeValdo, an Acoma Pueblo journalist who founded the Not in our Honor coalition in 2005, to advocate against the use of Native American imagery in sports.
"I don't even understand what you guys are saying and you have the Chiefs logo and you guys are doing the chop."