Reddit calls them logged-out users and, based on some industry estimates, they only monetize at about one-third the rate of logged-in users.
The number of logged-out users surpassed logged-in users in the fourth quarter, and the gap has since widened.
Logged-in users increased 31% in the second quarter to 42 million, while logged-out users increased at a much more robust rate of 74% to 49.2 million.
Alan Gould, managing director at Loop Capital, said Google makes up "the vast majority of the logged-out users."
By 2025, Reddit's logged-in users could represent an ARPU of $17.60 compared to $5.90 for logged-out users, Black said, based on the firm's estimates.
Persons:
Spencer Platt, Tom Wahlin's, Hacker, Wahlin, we're, Lily Ray, Amsive, Ray, Reddit, Alan Gould, Daniel Konstantinovic, Konstantinovic, Benjamin Black, monetization, they'll, Reddit's, Black, Jen Wong, Wong, Steve Huffman, They'll, Huffman
Organizations:
New York Stock Exchange, Getty, Aer, Google, U.S, Loop, Deutsche Bank, CNBC, AllGear Digital, YouTube
Locations:
New York City, U.S, Reddit