In the last year, Mirg has accumulated over 4.4 million TikTok followers and 1.8 million YouTube followers who watch him cutting bread, arranging cheese, and tossing cucumber slices into their container. POV videos from service workers have become a huge TikTok trendNumerous fast-food workers have built followings of millions by filming themselves at work. 24-year-old Dylan Lemay began TikToking at Cold Stone Creamery in 2020 and now has 9.8 million followers. Starbucks employee Maya Smith has gained 2.1 million followers making videos mixing drinks. While there is an appetite for this format of content, advertising legislations (and perhaps some store managers) have yet to catch up.

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