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☆ Amazon is quietly building a publisher-focused ad product team to grow its $37 billion ad business
  + stars: | 2023-08-11 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +3 min
The tech will help publishers sell ads on and off Amazon, according to job postings. The retail giant has 11 job postings for a new team called "PubTech" that will be part of Amazon Ads. The Amazon Ads' team is building products for first-party publishers that have channels on Amazon — like Twitch, FireTV, and Freevee — as well as third-party web publishers, according to the job listings. While Amazon does help publishers sell ads through a unit called Amazon Publisher Services, that unit is not part of Amazon Ads, and those services require publishers work with third-party SSPs. The core of Amazon's $37 billion ad business are search ads, and its ad division has mostly focused on building tools for advertisers.
Persons: Twitch, Freevee —, Ameet Shah, Magnite Organizations: Amazon, Google, PubTech, Ads, Amazon Publisher Services, Prohaska Consulting, Exchange, Microsoft, Trade Locations: what's
☆ Who's going to work on all these AI projects at the big banks?
  + stars: | 2023-05-24 | by ( Dan Defrancesco | ) www.businessinsider.com   time to read: +5 min
Everyone seems to agree that artificial intelligence is going to upend Wall Street. Insider's Paige Hagy and Bianca Chan have a fascinating story on how AI talent doesn't seem to be sticking around at big banks. What's even more foreboding is that AI talent isn't leaving for other banks. But struggling to hold on to AI talent seems especially concerning when one considers what's at stake — like, uh, humanity — and the speed at which it'll happen. Here are the three reasons banks can't seem to hold on to AI talent.
☆ New York Magazine cut digital ads on abortion-related content so readers wouldn't be tracked — showing the challenges publishers face post-Roe v. Wade
  + stars: | 2022-10-31 | by ( Elizabeth Pham Janowski | ) www.businessinsider.com   time to read: +4 min
Vox Media, which owns the magazine, pulled ads from the digital versions of the articles to protect readers from being tracked. Walton told Insider that Vox Media made the decision because the priority was to "provide a utility and service" to their audience. Vox Media declined to comment on the financial loss from pulling ads and removing the paywall. Shah said that in his view, Vox Media took all reasonable measures to mitigate reader privacy risks by pulling digital ads. Shah agreed that these ad products minimize opportunities for readers' data to leak out to third parties.
☆ New York Magazine axed digital ads on abortion-related content so readers wouldn't be tracked — and it shows the new challenges publishers face post-Roe v. Wade.
  + stars: | 2022-10-28 | by ( Elizabeth Pham Janowski | ) www.businessinsider.com   time to read: +4 min
Vox Media, which owns the magazine, pulled ads from the digital versions of the articles to protect readers from being tracked. Walton told Insider that Vox Media made the decision because the priority was to "provide a utility and service" to their audience. Vox Media declined to comment on the financial loss from pulling ads and removing the paywall. Shah said that in his view, Vox Media took all reasonable measures to mitigate reader privacy risks by pulling digital ads. Shah agreed that these ad products minimize opportunities for readers' data to leak out to third parties.
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