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☆ How a new adtech firm aims to help Amazon steal TV budgets
▼ + stars: | 2024-06-27 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Gigi is a startup that aims to make it easier for brands to buy and measure streaming video ads with Amazon. The firm also provides advertisers with granular metrics like the incremental reach of a TV ad campaign, Epstein said. AdvertisementAs third-party cookies go away, Gigi's pitch plays up brands' first-party data to create more effective Amazon ads. For example, a Shopify merchant can analyze data from their Shopify website with Amazon data to find audiences to target with ads. Gigi wants to work with agenciesThe bulk of Amazon ads are bought using traditional shopper marketing dollars, but Epstein said that his firm is squarely focusing on TV ad budgets.

Persons: —, Gigi, Adam Epstein, Epstein, Gigi Gigi Gigi, Omnicom, Capital, adtech execs, Mike Baker, Rosco Hill Organizations: Service, Amazon, Business, Amazon's, Wall, Amazon Marketing, AMC, Ascential, Ascential's, Golden Ventures, AperiamVentures Locations: Rosco

☆ Amazon’s advertising revenue tops $12 billion in the third quarter
▼ + stars: | 2023-10-26 | by ( Jonathan Vanian | ) www.cnbc.com time to read: +3 min

(Photo by Joan Cros/NurPhoto via Getty Images)Amazon's online advertising business continues to boom amid growing investor concerns that the Israel-Hamas War could negatively impact the world economy. Analysts polled by StreetAccount were expecting Amazon's advertising business to generate $11.6 billion in third-quarter revenue. Investors closely monitor Amazon's online advertising unit, which now accounts for 7.5% of the global digital ad market, according to Insider Intelligence. Alphabet is still the digital advertiser leader with 28.4% share of the world online ad market, while Meta accounts for 20.1%, the research firm said. Alphabet reported third-quarter earnings this week and said that its Google advertising revenue jumped 9% year-over-year to $59.65 billion while YouTube ad sales rose 12% year-over-year to $7.95 billion.

Persons: Joan Cros, StreetAccount, Meta, Susan Li, Brad Gerstner Organizations: AMD, Amazon Marketing Services, Mobile, Getty, Intelligence, Meta, Facebook, Google, YouTube Locations: BARCELONA, SPAIN, Barcelona, Spain, Israel, Hamas

☆ Some Amazon advertisers are building customized tools to prevent Prime Day glitches from draining their ad spend
▼ + stars: | 2023-07-12 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Advertisers are buying ads to promote their products during Amazon's two-day Prime Day sales event. Amazon's two-day Prime Day sales event is in full swing, and many marketers are buying ads to promote their discounted products. Three Amazon-focused ad agencies told Insider that they're planning for possible contingencies in case the ecommerce giant misreports metrics about the performance of their critical Prime Day ad campaigns. She said she helped clients calculate how much to spend ahead of Prime Day based on how much they spent last year. Wishon said that she's also advising brands to ramp up ad spend after Prime Day when people are still looking for deals and Amazon's ad prices decrease.

Persons: Todd Bowman, Laura Meyer, Meyer, Wishon, BetterAMS, she's Organizations: Momentum Commerce, Amazon, Commerce, Amazon Web Services

☆ Amazon warns sellers who haven't completed its error-prone verification process they only have a few days before they stop getting paid
▼ + stars: | 2023-06-27 | by ( Madeline Stone | ) www.businessinsider.com time to read: +6 min

Some sellers face issues when trying to complete Amazon's verification process. The company recently told third-party sellers on its marketplace that they have only a few days to complete an identity verification process before the e-commerce giant stops paying them. Some Amazon merchants have been scrambling to complete the process, which has been plagued with errors. Other brands were acquired in recent years and had to hunt down the original owners of the Amazon account. He said that about 40% of Seller Interactive's roughly 500 partner brands faced issues at some point during the INFORM verification process.

Persons: Shlomo Greenblatt, Albert Scott Ecommerce, Greenblatt, Mohamed Aden, We've, Juozas Kaziukėnas, hasn't, It's Organizations: Amazon, eBay, Albert Scott Ecommerce Management, Interactive Locations: Aden

☆ There's something interesting happening with Amazon's product reviews — and yes, it's about AI
▼ + stars: | 2023-06-13 | by ( Huileng Tan | ) www.businessinsider.com time to read: +2 min

E-commerce giant Amazon has started testing the use of AI to summarize product reviews. Such product review summaries could be useful in guiding customers toward newer reviews, per an Amazon marketing agency CTO. AI has truly taken over — e-commerce giant Amazon has even started using the technology to summarize product reviews on its website. Amazon is testing AI-generated summaries of customer reviews. Wieczorek wrote in his LinkedIn post that AI-generated product review summaries could be useful in guiding customers toward newer reviews.

Persons: Mark Wieczorek, Wieczorek Organizations: Fortress Brand, CNBC, Amazon, Big Tech, Google

☆ Amazon CEO Andy Jassy says he's confident he can get costs under control in shareholder letter
▼ + stars: | 2023-04-13 | by ( Annie Palmer | ) www.cnbc.com time to read: +38 min

Further, as machine learning adoption has continued to accelerate, customers have yearned for lower-cost GPUs (the chips most commonly used for machine learning). While some areas of the economy have struggled over the past few years, Amazon Business has thrived. Some people have never heard of Amazon Business, but, our business customers love it. For years, Amazon customers had asked us when we'd offer them an online pharmacy as their frustrations mounted with current providers. More recently, a newer form of machine learning, called Generative AI, has burst onto the scene and promises to significantly accelerate machine learning adoption.

☆ Amazon CEO Andy Jassy says his letter to shareholders follows one of the toughest economic years in recent memory. Read it in full.
▼ + stars: | 2023-04-13 | by ( Sam Tabahriti | ) www.businessinsider.com time to read: +38 min

☆ Retail media is upending the business relationship between brands and ad sellers like Amazon and Walmart
▼ + stars: | 2023-03-16 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

In order for retail media to continue its surge, retailers are rethinking their pitches so they can continue to attract ad spend. Masters said Amazon is trying to entice sellers to buy ads by bundling a cloud-based ad product called Amazon Marketing Cloud into JBPs to smooth over some of sellers' frustrations. Walmart said it offers benefits to brands that buy ads as part of their JBPs, but declined to comment on specific details. Also, retail media has significant benefits and can lead to non-advertising perks, said Dieringer. For instance, brands that buy ads from retailers may have first access to unique data and insights about shoppers.

☆ Ex-Amazon managers say they were pressured to cut successful workers to meet attrition goals — and faced retribution when they resisted
▼ + stars: | 2023-02-27 | by ( Shana Lebowitz | ) www.businessinsider.com time to read: +17 min

Former Amazon managers say they were pressured to cut successful workers to meet attrition goals. In anticipation of Amazon's performance-review period, he told Insider, he'd kept careful notes on what his employees were doing well and where they could improve. These people said leadership would place employees in Focus even if the managers of those employees said that the workers had met or exceeded expectations. A few weeks later, he said, his manager told him he was on Pivot and had the option to leave the company with severance, which he did. Amazon managers are required to submit their performance ratings for employees in an online tool, then discuss their rationale with managers above them, he said.

☆ 4 reasons why Amazon's advertising business is still surging while Meta, Google, and Snap are all wrestling with declines
▼ + stars: | 2023-02-06 | by ( Ryan Joe | ) www.businessinsider.com time to read: +6 min

Amazon's ad business grew 19% over the past year, while rivals like Meta were managing a decline. Amazon's ad business seems to be the only major ad business that's on the upswing. Part of the reason is that Amazon's ad business is newer than Google's and Meta's so a higher growth rate should be expected. Insider spoke with several ad buyers and industry experts to reveal why Amazon's ad business is growing compared to competitors like Google, Meta, and Snap. Both McKenna and Kern Schireson, CEO of the ad agency Known, believe this is the biggest reason why Amazon's ad business is thriving compared to its competitors.

☆ I was working toward a promotion at Amazon when my manager started emailing me about needing coaching. Now I'm worried about losing my job.
▼ + stars: | 2023-01-29 | by ( Shana Lebowitz | ) www.businessinsider.com time to read: +7 min

An Amazon marketing manager was told they were a high-value contributor. I started my promotion doc [a document explaining why an Amazon employee is ready for a promotion]. One thing that's in the ethos at Amazon is you're supposed to be allowed to make mistakes. So if it's something as simple as, "Hey, let's all try this new thing in Asana," and then the next day you're told you're horrible at Asana and that you're being put on a coaching action, it just seemed un-Amazonian. 'I started getting strange communication from my manager'By the end of December, I started getting strange communication from my manager.

☆ Amazon bulked up its advertising behemoth in 2022 — and its becoming an even bigger threat to Meta
▼ + stars: | 2022-12-27 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +10 min

Amazon's digital ad business is only behind Google's and Meta's — and it's already stolen budget from Meta. Today, that advertising business is no longer simply a way to drive product sales on Amazon. Amazon's ad business, which generated $9.5 billion during the third quarter of 2022, dwarfed Microsoft and Snap and ranked third behind Google and Facebook parent, Meta. There are now nearly 600 advertising partners in Amazon's advertising ecosystem, according to Amazon's directory of companies in the space. As part of its ambitions to grow advertising, Amazon also pitches a data clean room called Amazon Marketing Cloud.

☆ Apple stock’s recent weakness could stem from safety-seeking investors who are now fleeing
▼ + stars: | 2022-11-29 | by ( Michael Santoli | ) www.cnbc.com time to read: +3 min

This is the daily notebook of Mike Santoli, CNBC's senior markets commentator, with ideas about trends, stocks and market statistics. We're not yet in breakdown mode, in other words, as the S & P 500 remains above its 20-day average (near 3,900). There's very much another value-over-growth tone: Month-to-date S & P 500 value is outperforming growth by three percentage points and by more than 20 so far this year. Breadth is positive despite the red S & P 500. VIX is hanging near 22, up off the low and very much in an inverse range to that of the S & P 500 for the past several months.

☆ 3 ways that Amazon's advertising business is becoming as dominant as Google's
▼ + stars: | 2022-10-31 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Amazon's advertising ambitions used to be focused on search ads to promote products available through Amazon's marketplace. But today, Amazon's ad business is the third biggest seller of digital advertising, behind Google and Meta, and that business drove $31 billion in revenue in 2021. Amazon Advertising is further extending its influence beyond its platform and across the entire internet, much like Google's sprawling advertising business. Amazon is using its giant cloud business AWS to make ads more powerful both on and off Amazon sitesAmazon has traditionally separated its advertising business from other business units like AWS, but those lines are gone. Amazon's adtech products that use AWS' technology exemplify how Amazon's ad business is proliferating across the digital advertising industry, and competing much more directly with Google than in the past.

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