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☆ Strauss: Wall Street is too low in its Amazon advertising estimates
▼ + stars: | 2024-07-05 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailStrauss: Wall Street is too low in its Amazon advertising estimatesRocco Strauss, Senior Analyst at Arete Research, discusses the outlook for Amazon as the company hits the 30 year milestone.

Persons: Strauss, Rocco Strauss Organizations: Arete Research

☆ Amazon reports earnings after the bell. Here's what Wall Street is watching
▼ + stars: | 2024-04-30 | by ( Jesse Pound | In Jesse-Pound | ) www.cnbc.com time to read: +4 min

Amazon 's earnings report on Tuesday evening will give investors insight into two of the biggest stories on Wall Street — the resilient U.S. consumer and the artificial intelligence boom. Wall Street is generally optimistic about Amazon, as more than 90% of analysts have a buy or strong buy rating on the stock, according to LSEG. Several other tech companies, including Alphabet , have already reported strong advertising numbers for the first quarter. "We increase our Amazon advertising outlook following the impressive 2H23 performance and encouraging industry checks. On a ~55% margin, Advertising [earnings before interest and taxes] moves from $26B in FY23 to $41B in FY26," MoffettNathanson analyst Michael Morton said in an April 22 note.

Persons: Stephen Ju, Brian Pitz, Pitz, Michael Morton, Amazon's, Morton, MoffettNathanson, Ju, — CNBC's Michael Bloom Organizations: Amazon, Services, AWS, UBS, prem, BMO

☆ Twitch's chief revenue officer is set to leave the company
▼ + stars: | 2023-12-05 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: 1 min

Twitch Chief Revenue Officer Walker Jacobs is set to leave the company this month. It's understood he has another job lined up, a person familiar said. It's been a rocky year for Twitch amid a CEO change, layoffs, and soft ad market. Twitch Chief Revenue Officer Walker Jacobs is set to leave the Amazon-owned livestreaming company at the end of this month, according to two people familiar with the matter. This story is available exclusively to Business Insider subscribers.

Persons: Walker Jacobs, It's, Jacobs Organizations: Twitch, Amazon, Amazon Prime, English Premier League soccer, Business

☆ Apple asked Amazon to block rival ads. Insider found evidence of this special treatment, while others suffer from 'junk ads'
▼ + stars: | 2023-11-10 | by ( Eugene Kim | ) www.businessinsider.com time to read: +11 min

Other companies's product pages are cluttered with a mix of ads and product recommendations from competitors or sometimes irrelevant brands. The latest Apple product pages on Amazon have none of this extra marketing. In contrast, Amazon search results for other brands, such as Samsung and Sony, show at least two or three sponsored ads from rivals. At the time, Apple also asked Amazon to make its product pages clean, without any non-Apple product recommendations. By providing "accurate, relevant and qualitative content on Apple Product pages," Apple has been able to address much of the counterfeit issues on Amazon, the iPhone maker said.

Persons: Jeff Bezos, Apple, Jeff Wilke, Kaziukenas, Amazon's, Wilke, Bose, it's, I'm, —, Bezos, Amazon Organizations: Amazon, Federal Trade Commission, Samsung Galaxy, Microsoft, Samsung, Apple, Sony, House, Committee, LG, Galaxy, FTC, Adidas

☆ Amazon Advertising's hiring freeze is over, and it is staffing up like crazy
▼ + stars: | 2023-11-09 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +3 min

Similar to its tech giant peers Meta and Google, Amazon pulled back on hiring last year, including roles for Amazon Ads — one of its fastest-growing and highest-margin business units. Amazon Ads' career page currently lists 423 open roles, up from 29 open roles in January, according to an archived version of that page. An Amazon spokesperson said that the company has continued targeted hiring as well as hiring for backfilled roles. Amazon Advertising has huge growth ambitionsMany of the open roles include positions to support newer products and initiatives within Amazon Advertising. It now has 34 roles open for software development roles like engineers working on measurement, ad tech, and data science.

Persons: Meta, Bose, that's Organizations: Amazon, Google, Carnival Cruises, Variety Locations: New York City

☆ Amazon's decision to shutter its ad server next year is a major win for Google
▼ + stars: | 2023-10-06 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

"Amazon had the power to do it, but they bottled it," said a former senior Amazon adtech staffer who worked on the ad server. Amazon's own marketing team had also shifted a lot of its ad serving requirements to Amazon Ad Server. Amazon said only a small proportion of its marketing is run through the Amazon Ad Server. Amazon's $20 billion-plus annual advertising budget also includes TV, outdoor, and other media channels that don't require ad serving technology. "Ultimately it was probably the right strategic move to depreciate," the Amazon Ad Server, said Caprio.

Persons: Google's, Mediaocean's, Michael Horst, Arnaud Creput, Mike Caprio, aren't, Caprio Organizations: Amazon, Google, YouTube, Amazon Prime, Amazon Advertising, Sizmek, Market Authority Locations: Americas

☆ Amazon's new pitch to advertisers is aimed at stealing dollars from Google and The Trade Desk
▼ + stars: | 2023-06-30 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Ad buyers said Amazon's demand-side platform is going head-to-head with Google and The Trade Desk. Amazon is making a new pitch to cut into the ad dollars that marketers spend with rivals like Google and The Trade Desk, multiple ad industry sources said. The advertising consultancy Jounce Media predicts that Google, The Trade Desk, and Amazon will collectively control about 63% of the DSP market share this year, with Google owning 41%, The Trade Desk capturing 12%, and Amazon getting 11%. Amazon's DSP has historically not been as strong in performance as Google and The Trade Desk, said Travis Johnson, global CEO of Amazon agency Podean. Google and The Trade Desk declined to comment for this story.

Persons: Hannah Grobmyer, Travis Johnson, Podean's Johnson, Pete Stein, Merkle, Stein Organizations: Google, Amazon, Jounce Media, Kepler Group . Finance, Kepler Group, CNN

☆ Amazon just poached a longtime Meta veteran to lead its growing adtech division
▼ + stars: | 2023-05-04 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +2 min

Amazon Advertising has hired Kelly MacLean as its VP of its ad buying platform. MacLean, who joined Amazon late last month, previously spent more than 11 years at Meta. Amazon Advertising has poached a longtime Meta executive to lead a key adtech division, Insider has learned. The Amazon DSP uses automation to let advertisers buy ads on Amazon properties like Amazon.com, Twitch, and IMDb, as well as elsewhere on the web. The Amazon DSP recently underwent an overhaul that was 18 months in the making to improve its machine-learning and predictive algorithms.

☆ Amazon Advertising talent is being poached for C-suite roles at other firms. Meet 10 former execs who jumped to companies like TripleLift and LoopMe
▼ + stars: | 2023-04-28 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +2 min

A number of Amazon ad execs have taken top tier jobs at giants like Walmart and hot startups like LoopMe and TripleLift. They're bringing deep experience at Amazon Advertising building businesses from scratch to their new roles. In recent years, Samba TV, Cooler Screens, Walmart, and Netflix have all hired former Amazon Advertising staffers to crucial, revenue-driving roles centered around advertising. He said Amazon's ad execs have both relationships with advertisers, retail expertise, and operational experience in standing up an ad business from scratch. Insider identified ten former Amazon ad execs who have moved into C-suite roles.

☆ I've made $10 million in sales for my Amazon coffee grinder brand. Here's how I got started and found success.
▼ + stars: | 2023-04-27 | by ( Madeline Stone | ) www.businessinsider.com time to read: +5 min

But my e-commerce success really started after I launched my coffee accessories brand, Kaffe, on Amazon in mid-2019. I spent day and night thinking about the best way to position the coffee grinder so it would get to the top of Amazon's rankings. My sales started to grow. Amazon has its own coffee grinder that it sells under its Amazon Basics private label, and it retails for a couple of dollars less than Kaffe's does. On Amazon, you're either growing, or you're really dying, and the fees will eat you alive if you're not doing any volume.

☆ Even Walmart needs a side hustle. Here are 4 other ways the store chain makes its money – besides selling merchandise.
▼ + stars: | 2023-04-09 | by ( Ben Tobin | ) www.businessinsider.com time to read: +5 min

WalmartLike Walmart Connect, Walmart Luminate — a data monetization platform — has grown in spades since its launch in October 2021. Walmart has been working hard to increase its number of sellers on Walmart Marketplace. Walmart GoLocal launched in 2021. By the end of 2022, Walmart GoLocal delivered from more than 5,000 business and retail locations. "Through Walmart GoLocal, any merchant from national retailers to small town shops can use Walmart's growing delivery platform to power their local delivery efforts.

☆ Google Cloud CEO Thomas Kurian gave a fiery speech on AI during an internal town hall
▼ + stars: | 2023-03-03 | by ( Diamond Naga Siu | ) www.businessinsider.com time to read: +4 min

I'm digging deep to feel the inner Elon that Salesforce CEO Marc Benioff apparently experiences. In an exclusive interview with my colleagues Ashley Stewart and Ellen Thomas, Benioff said executives are all currently asking themselves: "Do they need to unleash their own Elon within them?" Leaked audio reveals Google Cloud CEO giving a fiery speech on AI. During an internal town hall, Thomas Kurian slammed people for saying Google is late to the AI competition. Media companies are eyeing a big payout from Big Tech for using their content this way.

☆ Amazon Advertising talent is being poached for C-suite roles at other firms. Meet 9 former execs who jumped to companies like LoopMe and Walmart.
▼ + stars: | 2023-03-02 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +2 min

A number of Amazon ad execs have taken top tier jobs at giants like Walmart and hot startups like LoopMe. They're bringing deep experience at Amazon Advertising building businesses from scratch to their new roles. In recent years, Samba TV, Cooler Screens, Walmart, and Netflix have all hired former Amazon Advertising staffers to crucial, revenue-driving roles centered around advertising. He said Amazon's ad execs have both relationships with advertisers, retail expertise, and operational experience in standing up an ad business from scratch. Insider identified nine former Amazon ad execs who have moved into C-suite roles.

☆ Amazon is the latest threat to Facebook as ad targeting suffers
▼ + stars: | 2023-02-10 | by ( Jonathan Vanian | ) www.cnbc.com time to read: +11 min

"So many people start their shopping on Amazon," Hassett said in an interview. People take selfies in front of the logo of Facebook parent company Meta on November 9, 2022 in Menlo Park, California. Liu Guanguan | China News Service | Getty ImagesFor Loftie, Amazon and Google provide better value because a shopper is showing intent by searching for a particular item. "In the near term, we expect Meta ad share to decline further in '23 given macro headwinds and the pivot to Reels," they wrote. Rachel Tipograph, CEO of marketing technology firm MikMak, said there are other unforeseen costs tied to Amazon advertising.

☆ 4 reasons why Amazon's advertising business is still surging while Meta, Google, and Snap are all wrestling with declines
▼ + stars: | 2023-02-06 | by ( Ryan Joe | ) www.businessinsider.com time to read: +6 min

Amazon's ad business grew 19% over the past year, while rivals like Meta were managing a decline. Amazon's ad business seems to be the only major ad business that's on the upswing. Part of the reason is that Amazon's ad business is newer than Google's and Meta's so a higher growth rate should be expected. Insider spoke with several ad buyers and industry experts to reveal why Amazon's ad business is growing compared to competitors like Google, Meta, and Snap. Both McKenna and Kern Schireson, CEO of the ad agency Known, believe this is the biggest reason why Amazon's ad business is thriving compared to its competitors.

☆ Amazon bulked up its advertising behemoth in 2022 — and its becoming an even bigger threat to Meta
▼ + stars: | 2022-12-27 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +10 min

Amazon's digital ad business is only behind Google's and Meta's — and it's already stolen budget from Meta. Today, that advertising business is no longer simply a way to drive product sales on Amazon. Amazon's ad business, which generated $9.5 billion during the third quarter of 2022, dwarfed Microsoft and Snap and ranked third behind Google and Facebook parent, Meta. There are now nearly 600 advertising partners in Amazon's advertising ecosystem, according to Amazon's directory of companies in the space. As part of its ambitions to grow advertising, Amazon also pitches a data clean room called Amazon Marketing Cloud.

☆ Here's the latest on Amazon's $31 billion ad business, which continues to grow despite the economic upheaval
▼ + stars: | 2022-12-27 | by ( Business Insider | ) www.businessinsider.com time to read: +6 min

Amazon has become the third-biggest digital advertising company behind Google and Facebook, hitting $31 billion in ad revenue in 2021. Under CEO Andy Jassy, Amazon is shaking up its ad business to attract TV ad dollars, especially from advertisers that don't sell their products on its platform. Here's the latest on Amazon's moves to expand its advertising business and the growing competition. Amazon's ad business is big and growingAdvertising is a tiny sliver of Amazon's business, but it's one of the company's fastest-growing areas. Amazon's ad business is booming.

☆ How to earn more money and increase your income through side hustles, according to 5 early retirees and entrepreneurs who have done it
▼ + stars: | 2022-12-10 | by ( Kathleen Elkins | ) www.businessinsider.com time to read: +9 min

Insider spoke with entrepreneurs and early retirees about the lucrative side hustles they started. Below, Insider rounded up various side-hustle ideas from entrepreneurs and early retirees who found ways to diversify their income. Shan Shan Fu started selling face masks on Amazon and turned it into a robust e-commerce businessShan Shan Fu sells socks and tights (including the ones pictured) online. Courtesy of Shan Shan FuWhen the Covid-19 pandemic sent the US under lockdown in the spring of 2020, Shan Shan Fu had a lot of free time after work. She launched her e-commerce company, Millennials In Motion, in April 2020 and immediately started making money.

☆ A 26-year-old who ditched his 9-to-5 is now making up to $107,000 in revenue a month selling on Amazon. Here's how he finds products that sell.
▼ + stars: | 2022-12-03 | by ( Laila Maidan | ) www.businessinsider.com time to read: +11 min

The ecommerce store wasn't wildly successful but he managed to sell about $500 worth of products, he said. He also tried selling call-center software for six months but didn't make a single sale. So Peterson began doing his research and within a few weeks, he was ready to launch his first product: A seatbelt gap filler. "I didn't know I was infringing on anyone's patent, and so I basically closed down that product," Peterson said. Again, it began to do well until Amazon banned selling the product without documents and approvals due to safety issues, he said.

☆ How to start an e-commerce business with less than $2,000 upfront, according to a 34-year-old entrepreneur who does up to $42,000 a month in Amazon sales
▼ + stars: | 2022-11-10 | by ( Kathleen Elkins | ) www.businessinsider.com time to read: +8 min

Fu believes that anyone can start a successful e-commerce business with less than $2,000 upfront. The 34-year-old entrepreneur believes that anyone can build a profitable e-commerce business with less than $2,000 upfront. Watch 200 educational e-commerce YouTube videosThis is exactly how Fu learned the ins and outs of running an e-commerce business. At this point, you've learned the basics of running an e-commerce business and have made sales on Poshmark and Etsy. Starting an e-commerce business as a side hustle is probably the most risk-averse way to do it, she said.

☆ A 34-year-old entrepreneur earns up to $42,000 in revenue a month selling socks and tights on Amazon. She explains how she built her e-commerce business with $2,000 upfront.
▼ + stars: | 2022-11-09 | by ( Kathleen Elkins | ) www.businessinsider.com time to read: +12 min

After six months of selling masks, she was earning enough from her own business that she felt comfortable leaving her day job. After she decided on her product, face masks, her next immediate step was to buy inventory. "Through our network, we found some factories in Asia and got the face masks to my door within two weeks," said Fu. After six months of working both jobs, she was making enough money selling face masks to cover her bills. Earning up to $42,000 a month in revenue selling on AmazonFu decided to lean into what was working: selling socks.

☆ Apple's ad business is quietly expanding into streaming ads and sponsorship, as it pitches $4 million packages for Major League Soccer
▼ + stars: | 2022-11-07 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

Apple's advertising empire is extending into its Apple TV service. Apple's advertising empire is set to expand beyond the App Store when Apple TV begins broadcasting Major League Soccer for ten seasons beginning February 2023 — a global deal that is costing Apple $250 million per season. The next tier comes at $3 million and the last tier was described by one person familiar as more "a la carte," in which advertisers can cherry-pick a smaller number of specific placements. The Apple TV app will host an exclusive MLS streaming service, and Apple TV+ customers and MLS season ticket holders will be able to access it for free. Today, that business is mostly focused on search ads in the App Store, as well as ads within its News and Stocks apps.

☆ 3 ways that Amazon's advertising business is becoming as dominant as Google's
▼ + stars: | 2022-10-31 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Amazon's advertising ambitions used to be focused on search ads to promote products available through Amazon's marketplace. But today, Amazon's ad business is the third biggest seller of digital advertising, behind Google and Meta, and that business drove $31 billion in revenue in 2021. Amazon Advertising is further extending its influence beyond its platform and across the entire internet, much like Google's sprawling advertising business. Amazon is using its giant cloud business AWS to make ads more powerful both on and off Amazon sitesAmazon has traditionally separated its advertising business from other business units like AWS, but those lines are gone. Amazon's adtech products that use AWS' technology exemplify how Amazon's ad business is proliferating across the digital advertising industry, and competing much more directly with Google than in the past.

☆ Uber says it's on track to build a $1 billion advertising business and that in-car ads will make your rides cheaper
▼ + stars: | 2022-10-19 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

Uber Ads General Manager Mark Grether said ads should maker users' journeys cheaper. Uber now offers an array of ad formats throughout the Uber and Uber Eats apps, and also on emails, cartops, and in-car tablets. The retail ads on Uber Eats can be bought via a self-service platform; Uber app ads are currently sold directly to advertisers by its sales team, though Uber eventually plans to make those ads purchasable through automation. Uber Ads General Manager Mark Grether said the addition of ads would ultimately make rides cheaper for consumers, though he declined to say by how much. He said marketers have been impressed by Uber Ads average click-through rate, which he said is 3% — above the industry average of around 0.35% for display ads .

☆ Amazon remains top pick at UBS — and in our portfolio — despite FedEx’s alarming guidance
▼ + stars: | 2022-09-16 | by ( Paulina Likos | ) www.cnbc.com time to read: +6 min

We are particularly encouraged by this analysis, because investors out there may end-up wrongly interpreting FedEx (FDX)'s terrible guidance and economic outlook as a warning about Amazon's business. Analysts are now scrambling to assess whether the problems that FedEx described in its business and the global economy at-large will slow Amazon's e-commerce. Since there are many differences between FedEx and Amazon's business, we are sticking with our long-term thesis on Amazon. Bottom line We like UBS' work here as many on Wall Street clearly extrapolated FedEx's guidance to mean Amazon's e-commerce business is struggling — when, in actuality, it is not. If consumers roll back their discretionary spending, which Amazon's e-commerce business relies on, profits from AWS can help offset changes in consumer spending behavior.

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