Amazon's Rufus AI chatbot answers questions about products and recommends items.
The new chatbot illustrates Amazon's complicated relationship with copycat items: The company forbids selling counterfeit or illegally replicated products on its platform.
Amazon has warehouses full of products that don't have brand names that people would immediately recognize but might be similar to those brands' products.
In theory, Rufus should be able to help — AI should help people compare similar items and answer questions about them.
For now, Amazon's Rufus probably won't.
Persons:
Rufus, —, It's, Maria Boschetti, Jennifer Ortakales Dawkins, Charlotte, you've, TikTokers, Amazon's Rufus
Organizations:
Service, Amazon, Adidas
Locations:
Sephora, Charlotte Tilbury, Supergoop