Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailWill Temu kill Amazon?
How the Chinese shopping app's rapid growth could crack Amazon's dominanceTemu appears unstoppable.
In contrast, Amazon's downloads have dropped off a cliff, falling 40% in a year.
Known for wild discounts and dirt-cheap prices that severely undercut Amazon's, Temu has ratcheted up its ad spend to infiltrate the American consumer, set to spend an estimate $2 billion in marketing in 2023.
This week on Tech Check, we dive how Temu has hit Amazon's weak spots to take the country by storm.
Persons:
Bernstein, Temu
Organizations:
Tech
Locations:
U.S, Amazon's