I'm midway through my 'e-comm experiment' and have 500 pickleball paddles in production. AdvertisementTo answer those questions, I teamed up with a friend to develop a product (pickleball paddles) to sell online. Build a Shopify and Amazon storeWalter advised me to start with a hybrid Shopify-Amazon model. Walter told me to use Helium 10 to know what keywords I should be using, whether it's paddle sports, pickleball, pickleball paddle, or carbon fiber paddle — and, if I have the resources, pay an SEO expert to optimize my listing page. Amazon ads are affordable compared to Google or Meta or TikTok ads since Amazon already has so much traffic, he explained, "so you can test it out with a very small budget."

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Persons: Amazon's Claudine Cheever, I've, Tyler Walter, I'm, Walter, we've, nervewracking, — Organizations: Google Locations: Asia, Los Angeles, Taiwan