"When you invest in a jersey, that means you really appreciate that person, their character, and what they bring to the game," Krieger said.
Sports Innovation Lab estimates the women's sports merchandise industry is worth $4 billion — conservatively.
People simply don't know where to find merchandise — 32% of fans reported having an issue finding a seller for women's sports merchandise compared to just 18% of fans looking for men's, according to Sports Innovation Lab's 2024 Women's Sports Merchandise Survey.
But while big brands are making strides in partnering with women's professional teams to create merchandise, the women's sports merch buying experience is still lacking.
Building the women's game takes an ecosystem of collaboration involving fans, athletes, leagues, team sponsors, and retailers.
Persons:
—, Ali Krieger, Krieger, Mary Earps, Marc Atkins, Nike's, Aubrey Kingsbury, it's, Alyssa Naeher's, there's, didn't, A'ja Wilson, Caitlin Clark, Puma, Bjørn Gulden, Arne Freundt, Dylan Buell, isn't, Angela Ruggiero, Ruggiero, Roy Rochlin, Stringer, " Krieger, Megan Gokey, Alex Morgan, Chloe Kim, Simone Manuel, Sue Bird, Klarna, Billie Jean King's, Esther Kim's, Zach Boisjoly, we've
Organizations:
Service, National Women's Soccer League, FFC Frankfurt, Eintracht Frankfurt, German, Business, FIFA, England, New York Times, Adidas, Puma, Nike, Washington Spirit, Chicago Red Stars, Innovation, Sports, Google, WNBA, WTA, Survey, NBA, Manchester United, AC Milan, Bloomberg, Indiana Fever's, Sports Innovation, Realty Trust, Professional Women's Hockey League, League, Media, Sports Foundation, NCAA, New York, Gotham FC, New York Liberty
Locations:
Germany, Morocco, Esther Kim's Playa, New Jersey, New