Read previewMeta is giving advertisers more generative AI tools. Meta's AI can create full image variations — though advertisers need to feed an image to Meta to create an ad. AdvertisementMeta said that it has started rolling out the generative AI features and they will be available globally to all advertisers by the end of the year. "What we are hearing from advertisers is that these generative AI tools are saving time and resources while increasing productivity," he said. Alvin Bowles, VP of Meta's global business group, said that Meta is working with agencies and brands to educate them on how to use generative AI tools to make their jobs more efficient.

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Persons: —, Meta, John Hegeman, Hegeman, Max, Alvin Bowles Organizations: Service, Business, Meta