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☆ How wind-tunnel testing can make or break an F1 season
▼ + stars: | 2024-09-13 | by ( Gregory Leporati | ) www.businessinsider.com time to read: +6 min

Wind-tunnel testing is crucial for Formula 1 teams to study and optimize a car's aerodynamics. Months of testing go into the development of each race car — and wind-tunnel testing is critical in this process. "Wind-tunnel testing is simply the most important development tool you have," said Guenther Steiner, a former team principal of the Haas F1 team who's now an ambassador for the Miami Grand Prix. A computer model simulating the aerodynamics of an F1 car. The Alpine F1 Team lowers a car onto a track for wind-tunnel testing.

Persons: —, Guenther Steiner, It's, Dan Fallows, Fallows, Zak Brown, McLaren, we've, Brown, We're, it'll Organizations: Formula, Service, Haas, Miami Grand, Aston Martin Aramco F1, Alpine, Engineers, NFL, Aston Martin Locations: England

☆ Reynolds makes Alpine F1 investment more visible
▼ + stars: | 2023-11-16 | by ( ) www.reuters.com time to read: +1 min

Reynolds, whose various interests include co-owning Welsh soccer side Wrexham with fellow-actor Rob McElhenney, last June joined a group of investors taking a 24% equity stake in the F1 team. The Canadian-born actor is the chief creative officer of MNTN and invested in Alpine through his Maximum Effort Investments. Alpine said the MNTN logo would be on their cars at this weekend's Las Vegas Grand Prix and at key races in future seasons. "A few years ago, if you had said I’d be bringing together my performance marketing software firm and Alpine F1 Team, I would have told you to get out of my living room -- after asking you to explain what some of those words meant," Reynolds said in a statement. French driver Esteban Ocon will be wearing a Deadpool-themed helmet for Saturday night's race, showing it off to a suitably-impressed Reynolds.

Persons: Milton Keynes, Ryan Reynolds, Ed Sykes, Reynolds, Rob McElhenney, I’d, Esteban Ocon, Alan Baldwin, Ken Ferris Organizations: Soccer Football, England, Wrexham, Milton, Milton Keynes Dons, Formula, Renault, Las Vegas, Alpine F1, Thomson Locations: Wrexham, Britain, London

☆ Formula One clothing craze sweeps retailers ahead of Vegas debut
▼ + stars: | 2023-11-16 | by ( Katherine Masters | ) www.reuters.com time to read: +4 min

[1/4] F1 apparel is displayed for sale, as U.S. retailers including PacSun and Abercrombie & Fitch are launching lines of Formula 1-inspired apparel, in Las Vegas, Nevada, U.S., November 15, 2023. Teen clothing chains Abercrombie & Fitch (ANF.N) and PacSun are among the U.S. retail chains seeking to turn Americans' budding love affair with Formula One into sales of F1-inspired clothing lines, building partly on excitement for this weekend's inaugural Las Vegas Grand Prix, the retailers said. At the start of the year, the average ticket price for the three-day race weekend was $1,667 -- more than triple that for some European races, such as the Belgian Grand Prix. Rolex paid $35 million in 2023 for a deal that includes title naming rights at two Grand Prix, according to research firm GlobalData. Ahead of the Vegas race, PacSun is selling a collection that includes a pair of $69 women’s cargo jeans and a $600 men’s leather jacket.

Persons: Mike Blake, Jay Prasad, ”, Richard Cox, PVH, Tommy Hilfiger, Conrad Wiacek, Red, Max Verstappen, they’re, Williams, Alfa, Katherine Masters, Jonathan Oatis Organizations: Abercrombie, Fitch, REUTERS, Rolex, One, Las Vegas, Prix, Mercedes, AMG Petronas, Miami Grand Prix, Puma, AP Rocky, Monaco, Netflix, ESPN, Red Bull, Alpine, Kappa, McLaren, Alfa Romeo, Thomson Locations: Las Vegas , Nevada, U.S, Belgian, Vegas, Miami, United States, Las Vegas, men’s

☆ Netflix to launch first ever live sports event with ‘Netflix Cup’ golf tournament
▼ + stars: | 2023-10-18 | by ( Jack Bantock | ) edition.cnn.com time to read: +4 min

CNN —Drivers, equip your drivers – Netflix’s debut live sporting event is pitting the stars of the grid against the stars of the greens. Teeing off on November 14, “The Netflix Cup” will see four Formula One drivers and four PGA Tour players compete in a golf tournament streamed live from Wynn Golf Club near the Las Vegas strip. And Sainz is no stranger to competitive golf, having taken part in the celebrity All-Star event prior to the Ryder Cup in Rome, Italy, earlier this month. Brendan Moran/Sportsfile/Getty ImagesMcIlroy, Kelce, Joshua invest in AlpineThe reveal of the Netflix Cup coincided with the announcement that several high-profile athletes – including golfer Rory McIlroy – are set to invest in Alpine’s F1 team. Having been to Formula 1 races as a fan, I love the high-pressure environment of the paddock and I’ve seen firsthand how incredibly impressive the Alpine team is,” Liverpool and England star Alexander-Arnold said.

Persons: Rickie Fowler, Max Homa, Collin Morikawa, Justin Thomas, Ferrari’s Carlos Sainz, McLaren’s Lando Norris, Williams, Alex Albon, Pierre Gasly, ” Gabe Spitzer, Brooks, Bryson DeChambeau, Sainz, Novak Djokovic, Fowler, Thomas, Brendan Moran, Sportsfile, McIlroy, Kelce, Joshua, Rory McIlroy –, Northern Ireland’s McIlroy, Patrick Mahomes, Travis Kelce, Anthony Joshua, Trent, Alexander Arnold, Juan Mata, Roger Ehrenberg, ” McIlroy, Guglielmo Mangiapane, Reuters Kelce, Patrick, “, ”, Tyler, Alexander, Arnold, Ryan Reynolds, Rob McElhenney, Gasly, Esteban Ocon – Organizations: CNN — Drivers, Netflix, Wynn Golf, Las Vegas, Sports, Wynn, Ryder, Team USA, Alpine’s, Private, Otro Capital, Renault Group, Northern, Kansas City Chiefs, Capital, MLB’s Miami Marlins, MLS, Otro, Reuters, Alpine, England, Wrexham AFC’s Hollywood Locations: Vegas, Rome, Italy, Homa, Morikawa, Europe, Salt, Portuguese, Liverpool

☆ The marriage of sports and technology can help narrow the gender gap
▼ + stars: | 2023-09-26 | by ( Sponsor Post | Created Insider Studios With Tata Communications | ) www.businessinsider.com time to read: +7 min

When F1 took over the city recently, Tata Communications hosted a community event with experts from the worlds of gender equality, technology, and sports. Men may have long dominated science, technology, engineering, and math (STEM) education and careers, but in Singapore women's employment in science-based fields is climbing fast. The jobs of the future are digital, and a strong base will give these young women a leg up in STEM careers." Tan was speaking at Amp It Up, an event hosted by Tata Communications for STEM students during the Singapore Grand Prix in September. She added: "It's about companies working with these initiatives to make sure that young women are aware of the available opportunities."

Persons: there's, UWS, Georgette Tan, Tan, Oriel Morrison, Rosanna Tennant, Tri Pham, Amitabh Sarkar, Sarkar, We've, Monisha Kaltenborn, Hannah Schmitz, Red, Ruth Buscombe, Christina Teo Organizations: Tata Communications, United Women Singapore, Prix, Tata Communications Community, APAC, Asia, F1 Media & Technology, Team Sauber, Massachusetts Institute of Technology, MIT, European Union, Insider Studios Locations: Singapore, Asia Pacific, Japan, United States

☆ Ryan Reynolds and Rob McElhenney: Wrexham’s Hollywood owners are part of group taking 24% stake in Alpine F1 team
▼ + stars: | 2023-06-26 | by ( Ben Morse | ) edition.cnn.com time to read: +3 min

CNN —Wrexham’s Hollywood owners Ryan Reynolds and Rob McElhenney are part of a new investment group that is taking a 24% equity stake in Formula One outfit Alpine, the team’s parent company, Renault, announced on Monday. The investment group also includes Otro Capital and RedBird Capital Partners. Reynolds and McElhenney are the co-owners of Welsh soccer side, Wrexham. McElhenney and Reynolds celebrate with players of Wrexham's women's team during a bus parade celebration following its title-winning season. Jan Kruger/Getty ImagesThe statement says Reynolds and McElhenney’s Maximum Effort Investments will provide “successful sports and media experience and operational expertise in building high-growth companies.”

Persons: CNN —, Ryan Reynolds, Rob McElhenney, Reynolds, McElhenney, Michael B, Jordan, Laurent Rossi, ”, Rossi, “, Alpine’s, RedBird, Wrexham's, Jan Kruger Organizations: CNN, Formula, Renault, Otro, RedBird Capital Partners, Fenway Sports, Premier League team Liverpool, Major League Baseball, Boston Red Sox, Dallas Cowboys, NFL, Toulouse, AC Milan, Welsh soccer, Football League Locations: British, French, Italian, Welsh, Wrexham

☆ Deal for Formula 1 Team Reflects Growing U.S. Interest in the Sport
▼ + stars: | 2023-06-26 | by ( Lauren Hirsch | ) www.nytimes.com time to read: +1 min

They are buying a 24 percent stake in Alpine F1 Team owned by Renault Group. The investors are paying about 200 million euros ($218 million) for the stake, valuing the team at roughly $900 million. Formula 1 has jumped in popularity in the United States since its sale to Liberty Media in 2017. For Renault, the Alpine deal is aimed at raising the visibility of its Alpine electric vehicle line, as it pushes to have more than half its sales in E.V.s by 2030. In a news release, Renault’s chief executive, Luca de Meo, said the deal would increase the value of the Alpine F1 brand.

Persons: Ryan Reynolds, ”, Luca de Meo Organizations: RedBird Capital Partners, Otro, Alpine F1 Team, Renault Group, Liberty Media, Netflix, Renault, Alpine Locations: United States, Las Vegas, Miami, E.V.s

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