Amazon is reportedly plotting an ad tier for Prime Video, per The Wall Street Journal.
A new ad-supported tier for Prime Video could bring in nearly $5 billion in yearly revenue for Amazon, according to Morgan Stanley analysts.
"We size US Prime subscribers at ~95 million in 2025, and ourAlphaWise surveys suggest ~77% of Prime subscribers use Prime Video, implying 73 million Prime Video viewers in 2025."
"We size US Prime subscribers at ~95 million in 2025, and our AlphaWise surveys suggest ~77% of Prime subscribers use Prime Video, implying 73 million Prime Video viewers in 2025."
But they estimated that a Prime Video ad tier outside the US could add a further $209 million to 2025 EBIT.
Persons:
Morgan Stanley
Organizations:
Amazon, Prime, Street, Street Journal, Netflix, NFL, Disney, US, YouTube, NBA, CTV
Locations:
EBIT