Alpecin's caffeine-infused shampoo boosts hair fullness but warns athletes about doping test detection. The brand markets its shampoo as "doping only for your hair," blending science and transparency. For the brand, this overlap represents a challenge and an opportunity: Positioning its product as performance-enhancing yet safe, while addressing the concerns of competitive athletes. Hair care and conscious marketingIn hair care, caffeine's reputation is a bit more nuanced. "Our laboratory developed the first ever caffeine shampoo to boost hair performance for men.

---

Persons: WADA, Eduard Dörrenberg, it's, Dörrenberg, Alpecin's, — Organizations: —, Insider Studios, Alpecin Locations: German, Alpecin, United States