A more succinct way of putting it: Why is everyone on YouTube doing an imitation of MrBeast?
Within a moment of clicking on any MrBeast video, he is shouting at his 250 million subscribers to explain the thesis of the video.
Every thumbnail displays his face — with his mouth closed these days, which he said brings in more clicks than thumbnails where he has his mouth open.
Titles are written in a classic clickbait style, like “In 10 Minutes This Room Will Explode!”He is present in each video, but only physically.
In nearly every regard, he approaches YouTube as if it were a science.
Persons:
Zackary, MrBeast, Jimmy Donaldson —
Organizations:
YouTube