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☆ Advertisers and publishers call on Apple CEO Tim Cook to suspend the iPhone's new Distraction Control feature
▼ + stars: | 2024-10-22 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

French media and ad groups are calling on Apple to suspend its new "Distraction Control" feature, Business Insider is exclusively reporting. AdvertisementA group of French trade associations representing around 800 companies in the advertising and media sectors has sent an open letter to Apple CEO Tim Cook, calling for the tech giant to suspend the rollout of the iPhone's new "Distraction Control" feature. Distraction Control, which became available with iOS 18 this fall, allows users of the iPhone's Safari browser to hide elements on webpages like images, pop-ups, or ads. The letter urges Apple to suspend the rollout of Distraction Control and to provide technical documentation about its functionalities and any planned updates. AdvertisementAppleInsider later reported Apple had changed the name of the feature from Web Eraser to Distraction Control and updated it to include a popup explaining that it would "not permanently remove ads."

Persons: —, Tim Cook, It'll, Apple, doesn't, Pierre Devoize, Alliance Digitale, AppleInsider Organizations: Apple, Service, Business, Europe's, Data, Alliance, de, Presse, Union des Marques, European Commission . Publishers, Safari, News Media Association, Publishers

☆ Publishers and advertisers demand that Apple's Tim Cook stop the rollout of an anticipated 'web eraser' tool over fears it'll hobble web advertising
▼ + stars: | 2024-05-29 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

You can opt-out at any time by visiting our Preferences page or by clicking "unsubscribe" at the bottom of the email. download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. The French group of trade associations fears that Apple's web eraser could represent another example of Big Tech implementing disruptive changes over which media and advertising companies have no control. Apple generates advertising and subscription revenue from its Apple News service, though it makes the majority of its ad revenue from search ads within the Apple App Store. A spokesperson for the NMA said the organization hadn't heard back from Apple since it sent the letter on May 10.

Persons: —, Tim Cook, Apple's Cook, Thierry Breton, Apple, NMA, hadn't Organizations: Service, Apple, Business, Safari, Alliance, SRI, Union des Marques, Big Tech, Google, Facebook, Publishers, Apple News, French Competition Authority, Europe's, UK's News Media Association, Daily Mail, Guardian Locations: France, Europe, Germany

☆ Google is once again dictating the future of the online ad industry and all its rivals can do is brace for impact
▼ + stars: | 2024-04-24 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

When Google sneezes, the entire online advertising industry catches a cold. Google's announcement Tuesday that it would again delay its planned timeline for killing off third-party tracking cookies had long been anticipated by the digital advertising industry. Google has a 28% share of the online ad market, according to market research firm Emarketer (a sister company to BI). Regulators could step in to resolve the cookie chaosSome industry experts are hoping regulators will step in to untangle the mess. Amid the four years of confusion, chaos, and harumphing, there has been one consistent theme: When it comes to the future of online advertising, Google calls the shots.

Persons: Ciaran O'Kane, WireCorp, hasn't, Sundar Pichai, Stephen Lam, Mathieu Roche, James Rosewell, Google's, haven't, Pierre Devoize, Devoize Organizations: Google, Business, Gmail, Antitrust, US Department of Justice, European Commission, UK's, Markets Authority, CMA, Industry, IAB Tech, EU Google, Chrome, Movement Locations: FirstPartyCapital

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