Short-form videos can be produced easily and inexpensively and offer high levels of engagement. This is just one example of how the New Orleans education and management firm uses short-form videos. Short-form videos are typically between five and 90 seconds and are often used as Instagram reels and stories, TikTok videos, and YouTube shorts. A Sprout Social survey found that three in five consumers consider short-form videos the most engaging type of social content. Short-form videos are easy to produce with a smartphone, making them an inexpensive way for small businesses to reach social-media audiences.

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Persons: SBOs, —, Krystal Allen, Allen, Vanessa Rissetto, it's, Vanessa, Rissetto, you've, that's Organizations: Small, Service, Allen Consulting Locations: New Orleans