The other day, a friend of mine liked one of my LinkedIn posts. AdvertisementWhy LinkedIn feels so cringeAs much as LinkedIn is a professional platform, something about it feels really personal. There's a reason social-media accounts like Best of LinkedIn, which pokes fun at over-the-top LinkedIn posts, exist. Given the weakness of the official advice, I decided to ask a bunch of people for tips on how to post in a non-cringe way on LinkedIn. I also asked a pair of social-media managers — one at Business Insider and one at a different company — for their thoughts on LinkedIn posting.

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Persons: Nathan Allebach, It's, Sunny Xun Liu, thinkfluencers, it's, Brendan Gahan, there's, John Hickey, they're, Brandon Smithwick, Natalie Marshall, Natalie, Marshall, Allebach, Emily Stewart Organizations: LinkedIn, Stanford Social Media, Authority, Business Locations: There's