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This story is available exclusively to Business Insider subscribers. Vital PursuitThe meals cost less than $5 and are available at retailers including Target and Walmart, starting Wednesday, according to the company. These small meals, branded as protein-rich, are designed to help GLP-1 users lose more fat, and less muscle. "We want to be a brand for those 82% of Americans who are managing their weight," Stoehr told Business Insider, referencing a Morgan Stanley report. "These meals seem like a decent option... but not a great one," Malloy wrote in an email to Business Insider.
Persons: , Nestlé, Kristen Stoehr, Stoehr, Morgan Stanley, We're, Alix Turoff, Mike Molloy, Hilary Brueck, I've, I'd, Turoff, Malloy, It's, that's, I'm, Nestlé's, Marlene Schmidt, Morgan Stanley's Organizations: Service, Business, Target, Walmart Locations: Nestlé, New York
Read previewA nutritionist who works out six times a week changed his post-workout snacks after he decided to cut down on ultra-processed foods. They usually have a long shelf life, come in highly marketed packaging, and are made to be ultra-palatable, Hobson previously told BI. "I'm sure in my life I will eat another protein bar if that's all that's available. Have a minimally processed protein shakeOn days when he can't make it home after the gym, Hobson will have a simple protein shake made with whey protein. When he is able to make it home but needs to rush out, he makes a protein shake using almost exclusively whole-food ingredients.
Persons: , Rob Hobson, Hobson, hasn't, Alix Turoff Organizations: Service, Business, Northeastern University's Network Science Institute
She told Business Insider her goals were to build muscle and lose fat . Advertisement“I encourage people who are trying to lose fat to incorporate a meal or snack every three to four hours,” Turoff said. Body recomposition is tricky but possibleTuroff pointed out that it’s very difficult to lose fat and build muscle at the same time because the two goals have different energy requirements. “A high-protein diet, combined with strength training , can support muscle growth even in a calorie deficit,” Turoff said. “To effectively lose fat and build muscle, understanding and managing your calorie intake and ensuring you're getting enough protein is crucial,” Turoff said.
Persons: , Megan, she’s, hasn’t, , ” Megan, Dietitian Alix Turoff, , Turoff, ” Turoff, Turroff, it’s Organizations: Service, Insider's Nutrition Clinic, Business Locations: , mealtimes
To lose weight you need to be in a calorie deficit: that's the most important factor, experts said. AdvertisementIf you want to lose weight, it can be confusing to know where to start. But do you need to count calories to lose weight? A balanced meal incudes carbs, protein, fat, and fiber. "But if someone has a healthy relationship with food, they really shouldn't have to be more precise than tracking calories, protein and fiber."
Persons: , dietitian Alix Turoff, Turoff, Jordan Syatt, Joff Lee, Syatt, There's Organizations: Service
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