Small businesses on TikTok are telling their customers about their worst business struggles. "My small business is failing" and other messages have become common hooks. Advertisement"My small business is failing," is how they often begin. AdvertisementIt also comes "as more small business owners are embracing radical transparency" on TikTok, Rivero added. "Order, order, order, order," she said.

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Persons: you've, Laura Craine, haven't, Gabrielle Wesley, I'm, Inigo Rivero, Rivero, Emma Molloy, Molloy, Lisa Dollan —, Yorkshire Peach —, schadenfreude, Caitlin Derer, Joseph Lattimer, Derer, Alice Bull, Bull, There's, virality Organizations: Mars, America, Facebook, Yorkshire, Business Locations: Mars Wrigley, TikTok