In February, OpenAI introduced a text-to-video model called Sora to "understand and simulate the physical world in motion." Sora was touted for generating videos up to a minute long from text, and its proof-of-concept videos stunned the internet with their image quality. AdvertisementThe tool hasn't officially been released to the public, but workers in creative fields have already begun experimenting with it. AdvertisementOthers say Sora isn't always consistent, which can bring about new creative opportunities. Indie artist Washed Out's new music video, "The Hardest Part," is the longest video made with Sora, according to the Los Angeles Times.

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Persons: —, OpenAI, Sora, Tyler Perry, Charlotte Bunyan, Bunyan, Sora isn't, Paul Trillo, AlhsVTO78B — Paul Trillo, Trillo Organizations: Service, Business, Hollywood, Brand, Financial Times, Financial, Los Angeles Times, Times Locations: Hollywood, Sora, Pika