"We're the first company to launch off the back of what is a Tsetlin machine," Hurley told Business Insider. "We are looking at processes which are 10,000 times more efficient than neural networks when we add hardware acceleration," he said. Literal Labs' technology is developed from Yakovlev and Shafik's patents. While this process requires less energy than neural networks, the wider market has yet to catch up with alternatives. And everyone is just so sucked into neural networks that nobody has been thinking about some of the other techniques."

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Persons: Noel Hurley, Hurley, Mignon, it's, Alex Yakovlev, Rishad Organizations: Cambridge, Labs, Newcastle University, Business, Yakovlev, Literal Labs