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Search resuls for: "Alex Glover"


2 mentions found


☆ Women college athletes average more brand deals than men, new data shows. Here are 5 key takeaways on NIL marketing.
  + stars: | 2024-05-01 | by ( Tiara White | ) www.businessinsider.com   time to read: +6 min
Read previewWhen it comes to scoring NIL deals, women college athletes are gaining on their male counterparts, according to a new report from the sports-and-entertainment intelligence platform SponsorUnited. The report showed that women college athletes get more brand deals on average than college men, although the men still make up the majority of NIL deals overall. He also said social-media engagement is overwhelmingly stronger among women college athletes compared with men. Related storiesHere are five key takeaways from the report:Women college athletes are getting more NIL dealsWhile men still made up 57% of NIL deals overall, women got more brand deals on average — 3.5 compared to 2.5 among men, SponsorUnited found. For example, he said college athletes on TikTok are leveraging brands better than professional athletes on the platform.
Persons: —, Caitlin Clark, Angel Reese, Bob Lynch, Reese, Clark, Olivia Dunne, Lynch, SponsorUnited, it's, Alex Glover's, Brands, Brand, SponsorUnited Lynch, that's Organizations: Service, Business, Iowa Hawkeyes, LSU Tigers, LSU, Iowa, NCAA, ESPN, Gatorade, State, Nike, BI, Brands, Southern Methodist University Locations: SponsorUnited
☆ This college volleyball player has scored more than 40 NIL deals this year. Here's how she's advocating for women athletes at her university to work with brands.
  + stars: | 2023-11-20 | by ( Margaret Fleming | ) www.businessinsider.com   time to read: +5 min
Glover had under 10,000 followers on Instagram before the volleyball season started, and now she's past 30,000. Glover had the most new NIL deals this year of any athlete on the endorsement platform SponsorUnited, the company stated in a 2023 report. While the report tracked 19 of Glover's deals, Business Insider confirmed that she'd gotten around 40 NIL deals in total this year, and she said she's pacing to pass 50 with a holiday boost. "I think it's a great time for NIL," Glover told BI, "for at least me or any woman who's in sports and wants to start with content creation." She has also stood up for female athletes getting equal NIL opportunities at SMU.
Persons: Alex Glover, Glover, she'd, She's, Kendra Scott, DoorDash, They'd, It's, I'm Organizations: Southern Methodist University volleyball, Business, SMU, Buffalo Wild Wings, CVS Locations: Instagram
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