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Top related persons:
Alex Brownsell - 2 WARC - 1 Snap's - 1 Biden - 1 Alexandria Ocasio - 1 Brownsell - 1 That's - 1 Liz Bennett - 1
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Google - 2 Advertising Research - 1 Business - 1 Republican National Committee - 1 ESPN - 1 Meta - 1 USA - 1 Walmart - 1

Search resuls for: "Alex Brownsell"


2 mentions found


☆ Snap's courting of political advertisers is set to bring it a much-needed 2024 revenue boost
  + stars: | 2024-04-04 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +5 min
Analysts at the World Advertising Research Center forecast Snap's ad revenue will grow by 13.7% to $5.2 billion this year, up from a 0.1% increase in 2023. The biggest year-over-year growth is set to come from political and advocacy advertisers in the US, ahead of the November presidential election, WARC said. Beyond the political ad boost, Snap's expected return to double-digit revenue growth will be driven by the platform leaning on artificial intelligence for ad optimization, an improved content experience, and user growth, according to WARC. To be sure, with US political ad spend forecast to exceed $12 billion in 2024, according to Emarketer, Snap will be a drop in the ocean for most political advertisers. Traditional media still takes the lion's share of political ad dollars.
Persons: WARC, Snap's, Biden, Alexandria Ocasio, Alex Brownsell, Brownsell, That's, Liz Bennett, Bennett, Danielle Butterfield, Butterfield, TikTok doesn't, It's, Seat's Bennett, Jason Poinsette, Evan Spiegel Organizations: Advertising Research, Business, Republican National Committee, Google, ESPN, Meta, USA Locations: Alexandria, Texas, Los Angeles
☆ The $128 billion retail media industry is the hottest space in advertising right now — and its growth tear is coming at the expense of Google and TV
  + stars: | 2023-09-02 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +4 min
US search spend on retail media properties is expected to grow 18.7% this year, while search spend outside retail media is expected to grow just 5%, per Insider Intelligence. Despite offering Shopping Ads and analytics and order management tools, industry analysts usually don't consider Google as a retail media operator. AdvertisementAdvertisementHowever, not all retail media spend is coming at the expense of Google and traditional advertising channels. Forrester's second-quarter marketing CMO pulse survey found that the majority of retail media spend is coming from existing trade and shopper marketing budgets. Retailers are cannibalizing those budgets to fuel growth of their retail media networks, said Nikhil Lai, senior analyst at Forrester.
Persons: —, Alex Brownsell, Bill Fisher, Nikhil Lai, Forrester's Lai Organizations: Google, Walmart, Service, Retail, Intelligence, Kroger, Forrester, Apple, Instacart Locations: Amazon, Wall, Silicon, Instacart
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