The creator economy is dominated by Big Tech, but a new set of startups is finding ways to break in.
From influencer marketing to AI tech, here are 13 startups to watch in 2024, according to investors.
AdvertisementGoldman Sachs estimated the creator economy could hit $480 billion annually by 2027, driven largely by influencer marketing and advertising revenue.
Creator startups that build with artificial-intelligence tech, such as Delphi and Merse, have also become a focus among investors.
Here are those 13 creator startups to watch in 2024, listed in alphabetical order:
Persons:
—, Alejandro Oropeza, Goldman Sachs
Organizations:
Big Tech, Business, Service, Google, Venture, Delphi