DIRS.INFO top alerts submit data jurnalism about API
login
Top related persons:
Lauren Johnson - 2 Kristi Argyilan - 2 Erin Foxworthy - 2 Glen Conybeare - 1 Conybeare - 1 that's - 1 Argyilan - 1 Foxworthy - 1
Top related locs:
Wall Silicon Snowflake
Top related orgs:
Retail Media - 2 Service - 2 Retail - 2 Albertsons Media - 2 Snowflake Inc - 2 IPG Media Brands - 1 Business - 1 Industry - 1

Search resuls for: "Albertsons Media"


3 mentions found


☆ WATCH: As the retail media industry booms, experts say data collaboration and technology will be the proving ground for success for advertisers
  + stars: | 2023-09-25 | by ( Ashley Davis | ) www.businessinsider.com   time to read: +8 min
Three retail media experts discuss the unique advantages and challenges of this evolving market. The conversation was part of Insider's event, "A New Era of Retail Media," which took place on Tuesday, September 19. At a recent event hosted by Insider and presented by Snowflake, retail experts shared insights into how retail media is changing the advertising industry. Argyilan added that retail media is quickly gaining in popularity because of opportunities that didn't exist in other channels previously. But retail media is providing advertisers with opportunities to get more creative than the standard ad banner featuring a product.
Persons: Lauren Johnson, Kristi Argyilan, Glen Conybeare, Erin Foxworthy, Conybeare, that's, Argyilan, Foxworthy, That's, It's, it's Organizations: Retail Media, Service, Retail, Albertsons Media, IPG Media Brands, Snowflake Inc Locations: Wall, Silicon, Snowflake
☆ SIGN UP NOW: Experts discuss the evolving role of retail media and the challenges of brand advertising
  + stars: | 2023-08-22 | by ( Business Insider | ) www.businessinsider.com   time to read: +2 min
On September 19, Insider is hosting "A New Era of Retail Media," a free virtual event at noon ET featuring speakers from Snowflake. Retail media experts will share skills and strategies brand owners can use to expand their advertising reach. Combining robust first-party data on shoppers, exclusive inventory, and engaging ad formats, retail media is now the third-largest digital channel in the world. Insider's virtual event, "A New Era of Retail Media'' presented by Snowflake, takes place on Tuesday, September 19, 2023, at noon ET. Speakers include:Kristi Argyilan - Senior Vice President, Albertsons Media CollectiveGlen Conybeare - Executive Lead, Retail Media, IPG MediabrandsErin Foxworthy - Industry Principal, Agencies & Advertisers, Snowflake Inc.We hope to see you there!
Persons: Snowflake, Lauren Johnson, Kristi Argyilan, IPG, Erin Foxworthy Organizations: Retail Media, Retail, Business, Service, Albertsons Media, Industry, Snowflake Inc Locations: Snowflake, Wall, Silicon
☆ Kroger-Albertsons Merger Would Create a Big Player in Retail Advertising
  + stars: | 2022-10-14 | by ( Patrick Coffee | ) www.wsj.com   time to read: +5 min
It also would create a big player in so-called retail media, one of advertising’s fastest-growing sectors. Kroger and Albertsons entered the retail advertising market in 2015 and 2021, respectively. Kroger and Albertsons don’t break out the ad revenue generated by their Kroger Precision Marketing and Albertsons Media Collective divisions. The merger of Kroger and Albertsons would create a fourth market leader at more than 13% market share, Mr. Lipsman said. For marketers, that would help simplify the retail ad market for consumer-goods brands and other advertisers who currently confront a rapidly increasing number of offerings.
0 next >>
Total: 3