MEXICO CITY (Reuters) - Grupo Carrefour Brasil launched a franchise model of convenience stores in the Brazilian market on Wednesday, aiming to tap into its know-how from years of experience in Europe, a top executive said. FILE PHOTO: A general view of a Carrefour supermarket in Sao Paulo, Brazil July 18, 2017. REUTERS/Paulo WhitakerCarrefour Brasil’s convenience executive director Joao Edson Gravata said that the franchise format would put Carrefour in a stronger position to take on competitors. Those stores would supplement its 152 existing Brazilian company-owned Carrefour Express format stores. About a year ago Grupo Nos, a venture between Brazilian energy firm Raizen and Mexican retailer Femsa, launched its first Oxxo-branded convenience stores.

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Persons: Paulo Whitaker, Joao Edson Gravata, Gravata, “, ”, Pedro Melo, Alberto Serrentino, Melo, Pao Organizations: MEXICO CITY, Grupo Carrefour Brasil, Carrefour, REUTERS, Paulo Whitaker Carrefour, Carrefour Express, Pontifical Catholic University, Sao Paulo, PUC, Grupo Ultra’s, Grupo, Dia, Hirota Locations: MEXICO, Europe, Sao Paulo, Brazil, Brazil’s