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Nearly anyone looking for a job today can tell you that sifting through online job postings is a nightmare. When Natasha Badger, 25, was last on the job market, she tried a different strategy on LinkedIn and landed final-round interviews with three companies in the span of weeks. Badger, a digital marketer and career-content creator, quit her job with LinkedIn in September 2022 and went the typical route of applying to new ones on online job boards. Badger tried this with three companies — a big financial institution, an agency and a startup — and made it into the hiring process every time. "It really was so effective," Badger says of the LinkedIn strategy, "and I was like, 'How is this not something people are doing?'"
Persons: Natasha Badger, Badger, I'm, she'd Organizations: LinkedIn, Badger, CNBC, Akkio Locations: New York, U.S
The CMO role at several companies, including Walgreens, Uber, and Starbucks, has been eliminated. A 2023 McKinsey report found that 40% of Fortune 500 companies don't have a CMO or another growth- or customer-related position in their CEO's executive committee. But role models like Rare Beauty's CMO, Katie Welch, offer young marketers hope for the profession's future. "Businesses that are eliminating the CMO role or pulling it into something else, the leadership in those companies don't see the value of marketing," she said. "She knows how to market to Gen Z," Hyams said.
Persons: , Katie Welch, Piper Phillips, Piper Phillips Piper Phillips, Phillips, I've, Natasha Badger, Badger, Katie Welch Lindsey Hyams, Lindsey Hyams, Hyams, Z, Welch, Vijat Organizations: Service, Walgreens, Uber, Starbucks, McKinsey, Fortune, Business, Tru, LinkedIn, Lindsey Hyams Industry Locations:
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