Google's AR glasses were beset by a messy strategy, company insiders say.
Google's AR fumbles have proven frustrating for employees in the face of mounting competition from Apple and Meta.
"They're dabbling," one insider said of Google's AR efforts.
Ramin Talaie/Getty ImagesNorth leaders were told they would lead a new project under Google's hardware boss, Rick Osterloh, and Google's AR and VR leader, Clay Bavor.
A small group inside the AR division is also exploring how artificial intelligence could be used with AR glasses, a source said.
Persons:
Tim Cook, Iris, Google's, Clay, Ramin Talaie, Rick Osterloh, Clay Bavor, Mark Lucovsky, Lucovsky, Paul Greco, —, Google's Hiroshi Lockheimer, Samsung's, Bavor, Shahram, Hiroshi Lockheimer, Betty, Barry, Greco, Eddie Chung, Kurt Akeley, Akeley, Justin Sullivan, Meta, Sundar Pichai, it's
Organizations:
Samsung, Apple, Google, Meta, CBC, Insiders, Vision, SBS Biz, Labs, Pro, Bloomberg
Locations:
Raxium, Kitchen , Ontario