[1/2] Microsoft Corp's Bing search engine is seen on a computer in this illustration picture taken January 24, 2019.
While Bing AI has been available to most users around the world since February, Google began the public release of its chatbot Bard only on Tuesday.
"Bing has less than a tenth of Google's market share, so even if it converts 1% or 2% of users it will be materially beneficial to Bing and Microsoft," Luria said.
App downloads for Bing have also jumped eight times globally after AI integration, according to app research firm Data.ai.
Downloads for the Google search app fell 2% in the same period, the data showed.