How it performs on Amazon Prime Video matters more.
But media experts told Business Insider that Amazon MGM could still profit from "Red One" and likely won't view it as a failure.
Amazon MGM hopes the theatrical release will generate buzz for the film before it lands on Amazon Prime Video, Variety reported on Sunday.
Frank Masi / Frank Masi / Prime"Red One" was initially going to premiere on Amazon Prime Video, but Amazon MGM later pivoted to a theatrical release.
And if audiences think "Red One" will come to Amazon Prime Video during Christmas, they may choose "Wicked," "Moana 2," and "Gladiator 2" instead.
Persons:
Chris Evans, Dwayne Johnson, Lucy Liu, —, Bob Marley, Rob Mitchell, Variety, Matthias Frey, Johnson, Frey, Hivju, Callum, Frank Masi, Kevin Wilson, We're, that's, Jezz Vernon, Paul Mescal, Lucius, Aidan Monaghan, Paramount Pictures Mitchell
Organizations:
Amazon Prime, Pole, MGM, Gower, Analytics, Intelligence, Department of Media, Culture, Creative Industries, City , University of London, Variety, Netflix, Amazon MGM, University of Exeter, Paramount Pictures
Locations:
North America, London, UK