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NIO launches its second brand ONVO and its first model L60 on May 15. SHANGHAI — Chinese electric car startup Nio is adjusting its approach to global markets in light of geopolitical developments, CEO William Li told reporters Thursday. Nio launched its lower-priced brand Onvo on Wednesday with a new L60 SUV that's about $4,000 cheaper than Tesla's Model Y. "For example, in Europe we previously used a direct sales method," said Li, who founded Nio about 10 years ago. That can include local distribution or production, Li said, describing the strategy overall as "global capability, local operation."
Persons: Ai Tiecheng, NIO, ONVO, William Li, Li, Nio, BYD Organizations: NIO, CNBC, GAC's Locations: Shanghai, China, SHANGHAI, Europe
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