Read previewThe 2024 Olympic Games could be bigger than ever for athletes looking to build content careers and score brand deals, particularly for young or newer names. "Social media, every single year, has gotten bigger and bigger, and a lot of eyes are on social, digital advertisements now," said Michael Raymond, the founder of Raymond Representation, which works with Olympic athletes, college athletes, and influencers. AdvertisementOut2Win found that during the Tokyo Games, athletes and organizations created 232,000 social posts and gained 113 billion followers. As influencers and platforms lean in, the Paris Games could be even bigger for social media. "One of the challenges in sponsoring Olympic athletes if you're not an Olympic sponsor is that your window to activate with your athlete is small," Poole said.

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Persons: —, Michael Raymond, Raymond Representation, James Crane, Buchwald, Goldman Sachs, Crane, Simone Biles, Katie Ledecky, you've, Harry Poole, They've, Raymond, Sunisa Lee, Hailey Van Lith, Out2Win, Agency Smith, Lee, Jade Carey, Kaila McWilliams, Smith, Poole, Jeff Hoffman Organizations: Service, Business, Olympic, Brands, Paris Games, Excel Sports Management, Tokyo Games, Agency Locations: Tokyo