To address these challenges, Agbogu launched the Naija Brand Chick Trade Fair, a platform connecting SMEs directly with customers. “Many Nigerian SMEs struggle to reach a buying audience, which is a significant barrier,” she explains. “The trade fair creates a platform where businesses can connect directly with customers.”The trade fair has become a resounding nationwide success attracting thousands of exhibitors yearly since it started in 2018. Shoppers at Naijabrandchick trade fair in Lagos, Nigeria. We are always oversubscribed because entrepreneurs consistently tell us they achieve sales they have never achieved before in just two days at the fair,” Agbogu said.

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Persons: Nelly Agbogu, ” Agbogu, ”, Agbogu, “, It’s, Naijabrandchick, Agbogu’s Organizations: CNN, Nellies, ”, Trade, Shoppers, Intercontinental O2, SME, United Arab, “, Wema Bank Locations: Nellies Nigeria, Lagos, Nigeria, Nigerian, Benin, London, ”, Canada, United Arab Emirates, Rwanda, Naijabrandchick, Africa, Kenya