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☆ Google wins challenge against $1.7 billion EU antitrust fine
▼ + stars: | 2024-09-18 | by ( ) edition.cnn.com time to read: +2 min

Google won a legal challenge Wednesday against a €1.49 billion ($1.66 billion) antitrust fine from the European Union, while chipmaker Qualcomm failed to repeal a penalty. She scored two major wins last week: against Google in a separate case and against Apple’s tax deal with Irish authorities. The AdSense fine, one of a trio of fines that have cost Google a total of €8.25 billion ($9.18 billion), was triggered by a complaint from Microsoft in 2010. In Qualcomm’s case, the US chipmaker only managed to convince the General Court to trim its EU antitrust fine to €238.7 million from €242 million. Qualcomm, which can appeal to the European Court of Justice on points of law, did not immediately respond to a request for comment.

Persons: Margrethe Vestager Organizations: Google, European Union, Qualcomm, Big Tech, Irish, European Commission, European Court of Justice, EU, European Court, Microsoft, Nvidia, The

☆ Google wins court challenge to the EU's $1.7 billion antitrust fine over ad product
▼ + stars: | 2024-09-18 | by ( Arjun Kharpal | ) www.cnbc.com time to read: +1 min

A Google logo displays on a smartphone screen and the European flag on a computer screen. The European Union's second-highest court on Wednesday said a 1.5 billion euro ($1.7 billion) fine imposed on Google by regulators should be annulled, siding with the U.S. tech giant after it challenged the ruling. The case stems from 2019 when the European Commission, the EU's executive arm, said Alphabet -owned Google had abused its market dominance in relation to a product called AdSense for Search. Google acts as an intermediary allowing advertisers to serve ads via search on third-party websites. The Commission fined Google 1.49 billion euros at the time.

Organizations: Google, U.S, European Commission

☆ Former YouTube CEO and Silicon Valley trailblazer Susan Wojcicki has died at age 56
▼ + stars: | 2024-08-10 | by ( Jennifer Elias | ) www.cnbc.com time to read: +5 min

CEO Youtube Susan Wojcicki speaks during the 'What Matters Next' session during the Cannes Lions Festival 2018 on June 19, 2018 in Cannes, France. Former YouTube CEO Susan Wojcicki, who was also one of the most influential early Google employees, has died at the age of 56 according to posts shared online by her husband Dennis Troper and Google CEO Sundar Pichai on Friday night. Wojcicki's husband Dennis Troper wrote on Facebook early Friday night, "It is with profound sadness that I share the news of Susan Wojcicki passing. Pichai confirmed the death and cancer condition in a post on social media Friday, writing that he was "unbelievably saddened" by the loss. During Wojcicki's tenure as YouTube CEO, she oversaw the company's rapid expansion, helping turn it into the largest video platform in the world.

Persons: Susan Wojcicki, Dennis Troper, Sundar Pichai, Wojicki, Wojcicki's, Pichai, Sergey …, Susan, she'd, shepherding, Larry Page, Sergey Brin, Brin, Wojcicki, Google's, Patrick Keane, couldn't, Kim Scott, Neal Mohan, Sheryl Sandberg, @SusanWojcicki, Jeff Dean Organizations: Cannes Lions, YouTube, Facebook, Google, Intel Locations: Cannes, France, Silicon Valley, Park , California

☆ YouTube dominates streaming, forcing media companies to decide whether it's friend or foe
▼ + stars: | 2024-06-26 | by ( Alex Sherman | ) www.cnbc.com time to read: +15 min

But media companies such as Netflix, Disney and Warner Bros. Those competing truths have led media and entertainment companies to concoct a wide array of strategies to combat the growing threat. John Lamparski | Getty ImagesEarlier this year, YouTube Chief Executive Officer Neal Mohan announced that users watch more than 1 billion hours of YouTube content on TV screens each day. Disney has made bespoke YouTube content for its new preschool series "Disney Junior's Ariel," which debuts June 27, to introduce the mermaid character to kids. That's YouTube 2.0."

Persons: Rich Greenfield, it's, Tara Walpert Levy, Nielsen, John Lamparski, Neal Mohan, Michael Nathanson, Kevin Mayer, Disney, Brittany Broski, LightShed's Greenfield, isn't, John Keeble, Mayer, That's, Ariel, Winnie, " Mayer, NBCUniversal, NBCUniversal's, Nathanson, MrBeast, Jimmy Donaldson, Monica Schipper, we've, Broski, David Livingston, incentivizes, Michelle Khare, Gilbert Flores Organizations: Alphabet's YouTube, Hollywood, YouTube, it's, Netflix, Disney, Warner Bros, Getty, Google, Comcast, Media, ExCel, Entertainment, Bloomberg, Amazon, Nickelodeon, HBO, Penske Media Locations: U.S, —, York, Hollywood, London, That's, Los Angeles, Brittany, Anaheim , California, AdSense

☆ I made $600,000 last year from my online business. Skipping college paid off — I'm the first in my family to own a home.
▼ + stars: | 2024-05-22 | by ( Ellen Nguyen | ) www.businessinsider.com time to read: +6 min

This led to me making and selling icons and wallpapers, which was my first experience making money online. I decided not to go to university and instead make money onlineDespite my parents' typical concerns about formal education, I convinced them to give me a year to try making money online before considering university. AdvertisementMy themes became popular, and in 2014, I was approved to sell them on Tumblr's official online store, which significantly increased my income. I expanded my income streams after leaving the startupI started an online store called ULX Store in 2018 to sell my designs and other products. My approach to online business emphasizes starting with one main income stream and then using the earnings from that to diversify into other areas.

Persons: —, Oliur Rahman, wouldn't, Plasso, I'm Organizations: Service, Business, XDA Developers, GoDaddy, YouTube Locations: Dubai

☆ Black creators were instrumental in building TikTok. Now they fear they'll be hit the hardest by a ban.
▼ + stars: | 2024-05-01 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +10 min

But largely, TikTok is a place Black creators found where they could thrive and reach new audiences and customers for their growing businesses. It wasn't that the content wasn't good, Ford said, it was that Instagram "just wasn't a place for Black creators, minority creators, to excel." Some Black creators suspected their Black Lives Matter content was suppressed in 2020 after George Floyd's death ignited a wave of protests. AdvertisementBlack TikTokers have also expressed an "undertone of anti-Blackness" in the platform's algorithm, where white creators benefited from the trends started by Black creators. AdvertisementThis is disheartening, Black creators told BI, because so many top trends and ideas come from their community.

Persons: —, Joe Biden, TikTok, Tenyse Williams, It's, Funmi Ford, Ford, Nya, I've, Étienne, Keith Lee, entrepreneurialism, Kahlil Dumas, Dumas, George Floyd's, Jalaiah Harmon, Black TikTokers, Williams, Imani Bashir, Bashir, We're, isn't Organizations: Service, Senate, Business, Consulting, University of Central, Columbia University, George Washington University, Pew Research Center, An, Free, Black, New York Times, Forbes, YouTube, BI Locations: University of Central Florida, Instagram, An Oxford, Atlanta

☆ A startup is using AI to place products within YouTube and TikTok videos, creating a new type of ad for brands and creators
▼ + stars: | 2024-04-09 | by ( Amanda Perelli | Lauren Johnson | ) www.businessinsider.com time to read: +6 min

Read previewIn an October YouTube video, lifestyle creator Shelby Church talks about quitting Airbnb. This new ad structure that's being incorporated into YouTube and TikTok videos could help generate passive revenue for creators. That's similar to the model for Google's AdSense program for the standard ads that air during a YouTube video. In creator videos, product placement has mainly appeared in the background of show-like setups, like video podcasts. Rembrand's AI tool creates and places the adRembrand aims to use AI to make product placement easier for brands and creators.

Persons: —, Shelby, seltzer, doesn't, Cory Treffiletti, Rembrand, Charles Schwab, Garnier, Treffiletti, We've, We're, we're Organizations: Service, Shelby Church, YouTube, Business, Bubly, UTA Ventures, United Talent Agency, Adobe Locations: Airbnb, Greycroft

☆ An accountant and former investment banker shares an underlooked way to invest your first couple thousand dollars: 'The return you can get completely outweighs the 7% return you're going to get in the
▼ + stars: | 2024-03-14 | by ( Kathleen Elkins | ) www.businessinsider.com time to read: +5 min

When you think about the different ways to invest your money, things like the stock market or real estate may come to mind. "Investing at its core is about committing resources to achieve future benefits," accountant and former investment banker Nischa Shah says on her YouTube channel. However, "when you invest in yourself, you're essentially increasing your earning potential and creating more opportunities for yourself." Because the return you can get in your own investment completely outweighs the 7% return you will get in the stock market over the next 30 years." You don't want to get to the point where you're looking back and thinking, "'I wish I just started.

Persons: Nischa Shah, it's, that's, Shah, Nischa, —, who's, she'd Organizations: Service, YouTube, Business

☆ How 'YouTube's resident librarian' built his business around book content, from hosting an award ceremony to a brand deal with Valentino
▼ + stars: | 2024-02-26 | by ( Marta Biino | ) www.businessinsider.com time to read: +6 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. As the self-proclaimed "resident librarian" of YouTube, Edwards has amassed 1.3 million subscribers on his main channel and almost half a million on a second one with videos discussing books and reading. But while he's recently built a reputation as a BookTuber, Edwards didn't start his YouTube career with book videos. Between 2015 and 2020, he was more of a college YouTuber, publishing content about university life and studying tips. "The content people were generally making on BookTube was 'Books I want to read in April,' and then 'Books I read in April.'

Persons: —, Booker, Jack Edwards, Edwards, Edwards didn't, BookTok, BookTube, Harry Styles, Taylor Swift, that's, he's, I've, Valentino, It's, AdSense, — Edwards, I'm, David Nicholls, livestream, Kate Green, Universal Pictures It's, Edwards hasn't, — he's, There's, it'll Organizations: Service, BBC's, YouTube, Business, Netflix, Universal Pictures Locations: London

☆ Google’s $2.7 billion antitrust fine should be upheld by EU court, top adviser says
▼ + stars: | 2024-01-11 | by ( ) edition.cnn.com time to read: +1 min

Brussels — Google’s €2.42 billion ($2.7 billion) antitrust fine in the European Union should be upheld by Europe’s top court, an adviser to the court said Thursday, dealing a blow to the world’s most popular internet search engine. Juliane Kokott, Advocate General at the Court of Justice of the European Union, said judges should confirm the fine. “Google … was leveraging its dominant position on the market for general search services to favor its own comparison shopping service by favoring the display of its results,” she said. Irrespective of its appeal, the company continues “to invest in our remedy, which has been working successfully for several years, and will continue to work constructively with the European Commission,” a spokesperson said. Google has also challenged two other EU rulings, regarding its Android mobile operating system and AdSense advertising service.

Persons: Juliane Kokott, ”, Margrethe Vestager, Sundar Pichai Organizations: European Union, European Commission, Google, Justice, Big Tech Locations: Brussels, European, United States

☆ These 11 startups are helping creators build communities and make money from memberships, courses, and private group chats
▼ + stars: | 2023-12-01 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +1 min

Startups are testing ways to help creators connect with fans and make money. Business Insider is highlighting 11 community-focused startups, from Patreon to Discord. "If you want to become a sustainable creator, you can't just rely on AdSense anymore," Jim Louderback, creator-economy expert and former CEO of VidCon, told Business Insider. Luckily for them, there's an entire ecosystem of creator-economy and consumer-tech startups with the mission to do just that. This story is available exclusively to Business Insider subscribers.

Persons: Jim Louderback, — Organizations: Business Locations: Patreon

☆ How a YouTuber built a media company that's made $800,000 in revenue without ever holding a camera
▼ + stars: | 2023-10-11 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Oliver Gilpin proudly says he's built a YouTube media company without ever filming a single video himself. Unlike the majority of YouTubers, who build media companies based on their likeness, Gilpin is creating an educational media brand, Telos, with animated content. Before shifting his focus solely to his own YouTube channels, Gilpin was running a production agency, NowCreatives. Choosing potential sponsors requires balance, and Gilpin is always looking for brands that fit the educational content his company creates. "If the channel makes money, they make money," he said.

Persons: Oliver Gilpin, he's, Gilpin, Richard Branson, " Gilpin Organizations: Telos, YouTube Locations: NowCreatives, MrSpherical

A sign is pictured outside a Google office near the company's headquarters in Mountain View, California, U.S., May 8, 2019. Google turned to the Court of Justice of the European Union (CJEU) after the General Court in 2021 threw out its challenge to the fine levied by EU antitrust chief Margrethe Vestager in 2017. Google lawyer Thomas Graf said the European Commission had failed to show that the company's different treatment of rivals was abusive and that different treatment alone was not anti-competitive. "Qualifying every different treatment, and in particular different treatment of first party and third party businesses, as abusive would undermine competition. Commission lawyer Fernando Castillo de la Torre dismissed Google's arguments, saying the company had used its algorithms to unfairly favour its price comparison shopping service, in breach of EU antitrust laws.

Persons: Paresh Dave, Margrethe Vestager, Thomas Graf, Graf, Fernando Castillo de la Torre, Google's, Foo Yun Chee, David Evans Organizations: REUTERS, Google, Justice, European Union, European Commission, v, Thomson Locations: Mountain View , California, U.S

☆ My YouTube channel makes up to $1 million in ad revenue a month. Here's how I went from producing free videos for other creators to 14 million subscribers of my own.
▼ + stars: | 2023-08-30 | by ( Ella Hopkins | ) www.businessinsider.com time to read: +7 min

Rebecca Zamolo has over 14 million subscribers on YouTube and over 17 million followers on TikTok. Zamolo talks about how she got started on YouTube and built her first 1 million subscribers. Every sixth video, I pushed my YouTube channel, with a clip of a teaser of a full YouTube video. With my YouTube audience coming from Musical.ly, I realized my audience had become younger. For my main YouTube channel, "Rebecca Zamolo," my content is higher-quality, produced videos that appeal to a mass audience.

Persons: Rebecca Zamolo, Zamolo, I'd, —, Matt, I've Organizations: YouTube, Google's AdSense, YouTube YouTube Locations: Los Angeles, Musical.ly, Google's

☆ I'm a 23-year-old entrepreneur who made $120,000 last year. Here's how I built multiple income streams.
▼ + stars: | 2023-07-27 | by ( Ella Hopkins | ) www.businessinsider.com time to read: +6 min

I started my blog, "I'm Sweaty And I Know It," where I wrote about exercise, health, recipes, and mental health. One of my first viral TikTok workouts was called "Not in the mood to workout, try this workout for unmotivated days." I made money through YouTube adsWhen I reached 1,000 subscribers on YouTube, I started making money from AdSense. Launching a paid-for app was dauntingI felt that too many YouTube workouts had clickbait headlines about losing weight. I was terrified that no one would subscribe because they'd been used to my free workout classes.

Persons: Callie Jardine, Jardine, I've, who'd, they'd Organizations: YouTube, Free Locations: Palm Beach , Florida, Barre, Canada, AdSense

☆ A 23-year-old game developer grew her Instagram audience to nearly 100,000 followers after being laid off from Meta. Here's how she makes money, the 1-page media kit she uses, and what she charges bra
▼ + stars: | 2023-07-18 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +5 min

Her passion for making gaming content soon became a business. Working at Meta didn't unlock all of the secrets to success on Instagram, Pitcher noted. On top of brand deals, Pitcher said she makes a little bit of cash through TikTok's ad-revenue program on videos. "I've been hearing from a lot of creators that brand deals are drying up, so knowing that, I want to expand." She said she's also still in the process of developing a new video game, but that is years away.

Persons: Emily Pitcher, Pitcher, Emily, —, she's, Kat Liente, isn't, I've Organizations: Meta, Sondering, YouTube Locations: Meta, Instagram

☆ Inside YouTube's social-shopping efforts, which are focused on affiliate links and shoppable short video
▼ + stars: | 2023-07-18 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +6 min

At VidCon, the annual conference for creators, industry professionals, and fans, YouTube Shopping made a splash. Michael Martin, YouTube Shopping general manager, and Bridget Dolan, managing director of YouTube Shopping partnerships, each spoke about the platform's new affiliate program. In 2021, YouTube began quietly testing shopping tools like product pins with a small group of creators. The feature looks similar to the in-app shopping tools on TikTok, with a "view products" button on the lower half of the video. Instagram, on the other hand, ended its native affiliate program in July 2022, and cut back on some features, like live shopping.

Persons: Michael Martin, Bridget Dolan, David Katz, who've, TikTok, Amanda Perelli YouTube's, Martin, it's, Jay Kent, Hume, Kent Organizations: YouTube, YouTube's, Coachella, Amazon Associates Locations: VidCon

☆ Bloggers who turned their side hustle into their main income share 6 ways they make more than $100,000 from their blogs
▼ + stars: | 2023-07-07 | by ( Ella Hopkins | ) www.businessinsider.com time to read: +7 min

To find her audience, North created a Facebook group, called Get US Citizenship, where she shared blog posts from her website. "Then you could write 10 blog posts on one topic cluster and another 10 blog posts around another cluster." She said that using affiliate platforms such as ShareASale helped keep affiliate marketing passive. Reach out to brands for partnershipsNorth said brand partnerships could be more lucrative than affiliate marketing. "It's more labor-intensive than affiliate marketing, but it's more tailored as well,"she said.

Persons: Samantha North, she'd, Jasper, ChatGPT, Bonds, Whitney Bonds, Jobs, North, who'd, ShareASale, — Organizations: Union, Google, Facebook, North Locations: Portugal, Europe

☆ How many subscribers you need to start making money on YouTube
▼ + stars: | 2023-07-06 | by ( Amanda Perelli | Marta Biino | ) www.businessinsider.com time to read: +6 min

To apply to make money YouTubers must have 1,000 subscribers — and 4,000 watch hours or 10 million shorts views. Insider spoke with dozens of creators who shared how they got started making money on YouTube. Creators on YouTube don't need hundreds of thousands of subscribers to start earning money or to turn the gig into a lucrative side hustle. To start earning money directly from YouTube, a creator must be a member of the YouTube Partner Program. Jen Lauren is a nano influencer with about 7,000 subscribers on YouTube Jen LaurenSo, how much money do creators make on YouTube?

Persons: Amanda Wan, Read, Jen Lauren, Lauren, Zoe Pritchard, YouTube Jen Lauren, Here's, YouTubers Organizations: YouTube's, YouTube, Shorts, Google, Shelby

☆ 3 stay-at-home parents break down how they make up to $20,000 a month only working 2 days per week with side hustles
▼ + stars: | 2023-07-04 | by ( Ella Hopkins | ) www.businessinsider.com time to read: +4 min

Insider spoke with three stay-at-home parents who have a side hustle that they work on no more than two days a week. A stay-at-home mom makes $30,000 a year from her laundry side hustleLaurie Fulford Courtesy of Laurie FulfordLaurie Fulford quit her corporate job to become a stay-at-home mom in 2017. She advertised her service in local Facebook groups and started by taking any order within 25 miles of her home. A stay-at-home mom made $135,000 last year from her freelance entertainment businessMartinez used Google reviews to grow her clown business. She found customers, who were mostly other moms, in Facebook groups, and she focused on getting five-star reviews on Google.

Persons: Laurie Fulford, Laurie Fulford Laurie Fulford, I'd, Fulford, I've, Albring, vlogging, Judd Albring Judd Albring, Read, Martinez, Regina Martinez, Lucero Organizations: Facebook, YouTube, Google

☆ I used AI to double my income in one year. It wasn't hard to do and didn't cost me anything.
▼ + stars: | 2023-06-18 | by ( Kristen Walters | ) www.businessinsider.com time to read: +11 min

She used AI to help create faceless YouTube videos, affiliate content, and digital products like ebooks. So I thought I'd share some of the ways that I'm currently using AI to make money in 2023. But combined, they add up to a substantial monthly income from both YouTube Adsense and affiliate products. Digital productsI've been creating simple digital products like ebooks, workbooks, audiobooks for over a decade now.Man, I'm getting old. Of course, you don't have to use ConvertKit.I've also sold digital products using Teachable, Etsy, Gumroad, and my own website(s).

Persons: Kristen Walters, I've, it's, Jasper, ConvertKit.I've, people's, snoop, It's Organizations: YouTube, Adsense, Jasper, Management, PAS, Amazon Associates, AIDA, Publishing, KDP Locations: Jasper, Park

☆ Google faces EU break-up order over anti-competitive adtech practices
▼ + stars: | 2023-06-14 | by ( Foo Yun Chee | ) www.reuters.com time to read: +2 min

[1/3] The logo for Google LLC is seen at the Google Store Chelsea in Manhattan, New York City, U.S., November 17, 2021. Its 2022 advertising revenue, including from search services, Gmail, Google Play, Google Maps, YouTube adverts, Google Ad Manager, AdMob and AdSense, amounted to $224.5 billion. EU antitrust chief Margrethe Vestager said Google may have to sell part of its adtech business because a behavioural remedy is unlikely to be effective at stopping the anti-competitive practices. The Commission said it took issue with Google favouring its own online display advertising technology services to the detriment of competing providers of advertising technology services, advertisers and online publishers. Google is the world's dominant digital advertising platform with a 28% market share of global ad revenue, according to research firm Insider Intelligence.

Persons: Andrew Kelly, Margrethe Vestager, Foo Yun Chee, Sudip Kar, Philip Blenkinsop, Gupta, Kirsten Donovan Organizations: Google LLC, Google, Chelsea, REUTERS, Gmail, European, EU, The, AdX, Intelligence, Reuters, Thomson Locations: Manhattan , New York City, U.S, BRUSSELS, AdSense, United States

☆ I made $205,000 in revenue in 4 months and landed brand deals with Lululemon. Here's how I turned my fitness side hustle into multiple income streams.
▼ + stars: | 2023-06-12 | by ( Ella Hopkins | ) www.businessinsider.com time to read: +7 min

I decided to try launching a fitness business but stayed in my job for the time being. I spent the bulk of the money I'd saved hiring a video team to film 11 workout videos. In 2016, I asked Fabletics if I could film workout videos for them in their apparel. I wore the leggings in my YouTube videos and posted the link in the description. People started asking for more YouTube videos, so now we have an option for customers to pay $5.99 for additional workout videos and behind-the-scenes videos.

Persons: Lindsey Bomgren, Bomgren, I've, I'd, there'd, Fabletics, didn't Organizations: Google, YouTube, Lululemon Locations: Minneapolis, AdSense

☆ I built a website that brings in 6 figures in passive income. Here are my best tips on getting started, from using Google AdSense to growing organic traffic.
▼ + stars: | 2023-05-17 | by ( Robin Madell | ) www.businessinsider.com time to read: +11 min

He says getting advertisements onto his site was simple, and now he gets payouts every month. That motivated me to add some new features and optimize the site for search engines. I couldn't find any good resources on the web or in the Google search results with the information I sought. This is where an ad network came in — using a network to sell ad space keeps the entire process passive. For a small web publishing business, monthly net profit can be as simple as ad revenue minus hosting costs.

☆ How I went from working on cruise ships to taking more than 20 a year as a guest — and make a living doing it
▼ + stars: | 2023-05-13 | by ( Kelsey Vlamis | ) www.businessinsider.com time to read: +6 min

Next thing I know, I'm in a room with a bunch of Broadway types, performing on a cruise ship. From cruise crew member to cruise YouTuberI figured I'd get maybe 100 views on YouTube. In 2021, when the cruise ship industry was coming back, I started jumping on every ship that I could as a guest. I no longer work for any cruise companies and was able to go full-time with my YouTube channel in 2022. J. Alexander was working in entertainment when he started posting videos about what it was like to work on a cruise ship.

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