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CowboyCowboy, the Belgian electric bike maker, is expecting to hit full-year profitability in 2024 even as some of its market rivals are facing financial hardship. By the third quarter, Cowboy would then have reached profitability on a full-year basis, according to the firm's boss. It's been termed the "Apple of e-bikes" in the past due to its integration of software smarts in its bikes. In July, Dutch e-bike firm VanMoof filed for protection from creditors. Revonte, a Finnish e-bike firm, also filed for bankruptcy and said it is selling its intellectual property.
Persons: Cowboy Cowboy, Adrien Roose, Roose, we'll, they're, Cowboy Organizations: Cowboy Cruiser, Cowboy, CNBC, Apple Locations: Belgian, Dutch
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