Data and marketing automation company Klaviyo on Friday became the latest tech company to try to join the public markets. Klaviyo follows grocery-delivery service Instacart's long-awaited IPO filing, also submitted on Friday. Founded in 2012, Klaviyo helps companies store user data and build profiles on them to send targeted marketing via email, text messages and other channels. Klaviyo also has a partnership with Shopify where it is the "recommended email solution" for members of its Shopify Plus program. Klaviyo said it had more than 130,000 customers as of June 30, compared to 105,000 customers a year ago.

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Persons: Klaviyo, Japan's SoftBank, Adobe's Magento Organizations: New York Stock Exchange, Securities and Exchange Commission, Klaviyo's, Shopify