NEW DELHI, May 13 (Reuters) - Indian billionaire Mukesh Ambani’s streaming platform JioCinema announced premium pricing of 999 Indian rupees ($12) a year, its first step to move away from a free content model to fight global rivals such as Netflix and Disney in the country. The JioCinema website on Saturday showed the new premium pricing for Hollywood content, with the much-awaited Succession series available for streaming. JioCinema has become popular for showing the IPL cricket tournament on the platform for free in the ongoing season. The new pricing, according to the website, is only for premium content, while the matches continue to stream for free. Viacom18 won the IPL digital streaming rights from 2023 to 2027 for around $2.9 billion, rights which Disney previously held.

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