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☆ Kanye West drew a swastika at a Yeezy meeting with Adidas and told a Jewish manager to kiss a photo of Hitler, report says
▼ + stars: | 2023-10-29 | by ( Polly Thompson | ) www.businessinsider.com time to read: +4 min

More details of Kanye West's conduct during his partnership with Adidas were revealed by The New York Times. The rapper drew a swastika on a shoe design and told a Jewish employee to kiss a photo of Hitler, per the Times. In another detail of his troubling antisemitic behaviour, Ye told one Jewish manager at the company to kiss a picture of Hitler every day. The last Adidas Yeezy restock AdidasAdidas CEO Bjørn Gulden has defended Ye, saying that the rapper had been misunderstood. The company told the Times it had "no tolerance for hate speech and offensive behavior, which is why the company terminated the Adidas Yeezy partnership."

Persons: Kanye, Hitler, Ye, —, Adidas Yeezy, Bjørn Gulden Organizations: Adidas, The New York Times, Times, Service, New York Times, Adidas Adidas Locations: Germany

☆ Kanye and Adidas: Money, Misconduct and the Price of Appeasement
▼ + stars: | 2023-10-27 | by ( Megan Twohey | More About Megan Twohey | ) www.nytimes.com time to read: +3 min

Even as they squared off in arbitration, Adidas and Mr. West came to an agreement that served their common interest. But most of the revenue would go to Adidas, and Mr. West was entitled to royalties. “Very unfortunate,” Mr. Gulden said, “because I don’t think he meant what he said.”Days later, Jonathan Greenblatt, the head of the Anti-Defamation League, posted online that Mr. Gulden had apologized for those remarks. “Our stance has not changed.”MethodologyThe grid at the top of this article includes most Adidas Yeezy releases between February 2015 and August 2023. the Yeezy Boost 380 Onyx and Yeezy Boost 380 Onyx Reflective).

Persons: West, George Floyd’s, Matt Powell, “, Bjorn Gulden, Mr, ” —, Gulden, ”, Jonathan Greenblatt, Ye, ” Adidas, Joe Coscarelli, Julie Tate, Rumsey Taylor Organizations: The Times, Adidas, Mr, Defamation League Locations: StockX

☆ Adidas up 6% after trimming 2023 loss forecast on strong Yeezy inventory sales
▼ + stars: | 2023-07-25 | by ( Jenni Reid | ) www.cnbc.com time to read: +2 min

A fashion week guest seen wearing red Adidas yeezy shoes, outside paul and joe during London Fashion Week September 2022 on September 17, 2022 in London. German sportswear giant Adidas on Monday said it expects a significantly smaller operating loss for the year after recording better-than-expected early sales of its Yeezy stock, which it is offloading after cutting ties with collection creator Ye. The company also reported a slight outperformance in the underlying Adidas business and said it still expects underlying operating profit, excluding one-offs related to Yeezy and a wider ongoing strategic review, to roughly break even for the year. "If successful, potential future Yeezy drops would further improve the company's results," Adidas said in a statement, refering to further releases of existing inventory. That left the question of what the company would do with its existing Yeezy stock.

Persons: paul, Ye, David Swartz Organizations: Adidas, London, Defamation League, Keeta Floyd Institute for Social Locations: London, €

☆ Adidas swamped with $565 mln in orders for unsold Yeezy shoes- FT
▼ + stars: | 2023-07-24 | by ( ) www.reuters.com time to read: +2 min

July 24 (Reuters) - Adidas (ADSGn.DE) got orders worth more than 508 million euros (about $565 million) for 4 million pairs of unsold Yeezy shoes, better than the company's "most optimistic forecast," the Financial Times reported on Monday. Adidas stopped selling Yeezy shoes from its defunct partnership with Ye in October after the rapper formerly known as Kanye West made a series of antisemitic comments. Adidas declined to comment saying it was in a "quiet period" ahead of its quarterly results due Aug. 3. Adidas Yeezy shoes are seen in a store on the day Adidas terminated its partnership with the American rapper and designer Kanye West, now known as Ye, in Garden City, New York, U.S., October 25, 2022. Adidas had forecast a loss this year before announcing its intentions to sell leftover Yeezy stocks.

Persons: Ye, Kanye, Kanye West, Shannon Stapleton, Bharat Govind Gautam, Juby Babu, Savio D'Souza, Nivedita Organizations: Adidas, Financial Times, REUTERS, Thomson Locations: Garden City , New York, U.S, China, Bengaluru

☆ Adidas is re-releasing a popular Yeezy from the past
▼ + stars: | 2023-05-22 | by ( Danni Santana | ) www.businessinsider.com time to read: +3 min

Now, we know the Yeezy Boost 350 "Pirate Black" will be the first to come back on the market. Stadium GoodsThe Yeezy Boost 350 "Pirate Black" was last released in 2016 during the peak of Adidas Yeezy hype. At the time, Adidas produced limited pairs of Yeezys, which fueled consumer demand for models like the Yeezy Boost 350 and Yeezy Boost 750. The "Pirate Black" Yeezy Boost 350 sneakers are one of many Yeezys coming back beginning at the end of May, according to Adidas. Others include popular colorways like the Yeezy 350 V2 "Zebra" and the Yeezy 500 "Utility Black."

☆ I sell used sneakers on Goat to pay for new pairs to add to my collection. Here's how to guarantee a sale on the resale platform.
▼ + stars: | 2023-04-10 | by ( Danni Santana | ) www.businessinsider.com time to read: +8 min

I've sold shoes in person and on Poshmark, but my favorite platform to sell sneakers is Goat. I have sold shoes in person and on Poshmark over the past year, but my favorite platform to sell sneakers is Goat. The company even authenticates all used shoes, in addition to new, which gives buyers more confidence they are not buying replica pairs. But I'm keeping my options open, especially if StockX begins to allow the sale of used shoes. The platform offers an easy way to sell shoes quickly that you barely wear or have buyer's remorse over.

☆ Forget Yeezys. Adidas' new CEO says Sambas and Gazelles are the 'hottest shoe in the market'
▼ + stars: | 2023-03-13 | by ( Danni Santana | ) www.businessinsider.com time to read: +3 min

Adidas Yeezy is gone, but Adidas terrace shoes like the Samba and Gazelle can pick up the slack. "It's something that if we manage it correctly, can be millions and millions of pairs," he said. Adidas Sambas, Gazelles, and Spezial sneakers, what the company calls Terrace shoes, are having a moment. Gulden called Sambas, Gazelles, and Spezials a very fast-growing "franchise" for Adidas. "I think it's something that if we manage it correctly, can be millions and millions of pairs," Gulden told analysts. "

☆ Adidas thinks this 74-year-old shoe can replace Yeezys
▼ + stars: | 2023-03-11 | by ( Danni Santana | ) www.businessinsider.com time to read: +3 min

☆ Adidas, burnt by Kanye West split, seeks a new focus
▼ + stars: | 2023-03-08 | by ( Helen Reid | ) www.reuters.com time to read: +4 min

[1/2] Adidas Yeezy shoes are seen in a store on the day Adidas terminated its partnership with the American rapper and designer Kanye West, now known as Ye, in Garden City, New York, U.S., October 25, 2022. Speaking to reporters on Wednesday, Gulden said Adidas would keep partnering not just with athletes but celebrities and artists. "You build credibility as a performance brand by being with athletes, but there's very few athletes that you can do lifestyle with." Gulden did, however, hint at a change of emphasis at Adidas, saying the company needs to refocus on its core. The Jordan brand brought in $5.1 billion of sales in Nike's 2022 fiscal year, up 7% from 2021, according to the company's 2022 annual report.

☆ Nike, loaded with new products, is already reaping the benefits of Adidas' struggles after the abrupt end of its Yeezy business
▼ + stars: | 2023-03-03 | by ( Danni Santana | ) www.businessinsider.com time to read: +3 min

Nike's easy dominance of prominent sneaker releases in February is a sign of things to come. Consumers who bought Yeezys last year will likely switch over to Nike styles, one analyst says. Without a Yeezy business and amid ongoing struggles at Adidas, there is market share up for grabs. February is the first major month of the year for sneaker releases because of the NBA All-Star Game. "Looking ahead, Nike should benefit greatly from the lack of Adidas Yeezys in March," Nikic wrote, alluding to 11 different Yeezy styles that were released in 2022 compared to zero releasing this month.

☆ I started selling shoes on Goat to fund my sneaker addiction. Here's why I prefer it to Poshmark despite the high fees.
▼ + stars: | 2023-02-28 | by ( Danni Santana | ) www.businessinsider.com time to read: +8 min

I started reselling used sneakers in the summer of 2022 to more easily afford my sneaker addiction. In other words, I started monetizing my used sneaker collection for extra cash to buy new shoes. But I'm keeping my options open, especially if StockX begins to allow the sale of used shoes. I'll certainly take advantage of their periodic promotions on seller fees that I've seen be up to 50% off in the past. The platform offers an easy way to sell shoes quickly that you barely wear or have buyer's remorse over.

☆ Adidas could lose over $750 million as it tries to figure out what do do with its stockpile of Yeezys
▼ + stars: | 2023-02-09 | by ( Danni Santana | ) www.businessinsider.com time to read: +3 min

Adidas may lose over $700 million in operating profits in 2023 if it doesn't sell off excess Yeezys. Adidas has said it plans to sell Yeezys without Ye after the business relationship ended in October. According to a company statement Thursday, Adidas stands to lose over $750 million in operating profits in 2023 if it does not sell off excess Yeezy inventory. But fans of Adidas Yeezys are split on whether they would buy the shoes without a Ye connection. Adidas immediately brought its Yeezy business to a halt and asked wholesale partners to do the same.

☆ The bestselling resale sneakers of 2022, including Yeezys, Jordans, and the controversial Nike Panda Dunk
▼ + stars: | 2023-01-16 | by ( Matthew Kish | ) www.businessinsider.com time to read: 1 min

Adidas Yeezy Slide "Ochre"Adidas Yeezy Slide "Ochre" Courtesy AdidasThe Adidas Yeezy Slide "Ochre" released for $60 in December 2021 and it has continued to be a hit with sneaker lovers. The Yeezy slide has distinctive grooves on the outsole designed to add better traction. Numerous pairs are currently listed on eBay for more than double the original retail price as consumers stock up on Yeezys they want to add to their collections. It remains unclear how popular Yeezys will remain after Adidas' split with Ye, formerly known as Kanye West, in October.

☆ Sneakerheads are replacing Yeezys with Crocs
▼ + stars: | 2023-01-13 | by ( Danni Santana | ) www.businessinsider.com time to read: +3 min

Crocs, New Balance, and Puma are some brands benefiting from Adidas Yeezys no longer being released. Crocs, New Balance, and Puma accounted for four "high-heat" sneaker drops in December, Nikic estimates. The Crocs brand has become synonymous with comfort, like Yeezy, and has previously released successful collaborations with both Bad Bunny and designer Salehe Bembury. "Smaller brands such as Puma, New Balance, and Crocs all generated some sneakerhead 'buzz,' likely aided by the lack of Yeezy, which freed up wallet share among sneakerheads," he said. Pictures of the first possible sneaker released without Ye have surfaced online.

☆ The 10 bestselling sneakers on eBay in 2022, including Yeezys, Jordans, and the controversial Nike Panda Dunk
▼ + stars: | 2022-12-29 | by ( Matthew Kish | ) www.businessinsider.com time to read: 1 min

☆ Adidas needs Yeezy-like designs to thrive, but many sneakerheads say they're done with the brand
▼ + stars: | 2022-12-09 | by ( Danni Santana | ) www.businessinsider.com time to read: +3 min

In a note, Cowen analysts said Adidas has "a path forward" in selling popular shoes without Yeezy. Some sneakerheads will give Adidas' new offerings a chance, while others plan to skip the releases. "Our checks suggest there is demand for Yeezy-like designs among the sneaker community, despite clear reputational risk, and we expect management to launch new styles without Yeezy branding," Cowen analysts said. Cowen analysts estimated Adidas also has several million units of Yeezy inventory in warehouses. The company has lost over $1 billion in annual profit in the region since 2019, Cowen analysts said.

☆ Adidas considered its relationship with Kanye West a risk as early as 2018, new reports show. Here's the nine-year timeline of Adidas and Yeezy's turbulent partnership.
▼ + stars: | 2022-11-29 | by ( Matthew Kish | Danni Santana | ) www.businessinsider.com time to read: +5 min

Adidas announced an endorsement deal with Kanye West in November 2013. By 2019, Adidas sales of his Yeezy brand eclipsed $1 billion annually. Across the company, sales were flat. But that same month, Adidas announced a partnership with Kanye West, the polarizing musician and fashion designer, now known as Ye. Despite the turbulence, Adidas Yeezy sales continued to grow.

☆ Adidas launches investigation into misconduct allegations against Kanye West
▼ + stars: | 2022-11-25 | by ( Chantal Da Silva | Chantal Da Silva Is A Breaking News Editor For Nbc News Digital Based In London. | ) www.nbcnews.com time to read: +2 min

Adidas has launched an investigation into allegations of inappropriate behavior against Ye, the rapper formerly known as Kanye West, the German athletic brand announced Thursday. Adidas, which was one of several companies to cut ties with Ye after the artist made a string of anti-Semitic comments, said it launched the probe after reviewing an anonymous letter making allegations against him. "It is currently not clear whether the accusations made in an anonymous letter are true," Adidas said in a statement. In its statement, Adidas also noted its decision last month to cut ties with Ye after his anti-Semitic remarks. “Adidas does not tolerate hate speech and offensive behavior and therefore has terminated the adidas Yeezy partnership," it said.

☆ A former Yeezy employee said working for Kanye West was like being in a cult and she's had therapy since leaving the company
▼ + stars: | 2022-11-25 | by ( Beatrice Nolan | ) www.businessinsider.com time to read: +2 min

A former Yeezy employee said the culture at the company was "cult-like," per Rolling Stone. She told the publication she'd been trying "cult deprogramming" techniques since leaving Yeezy. More than a dozen former Adidas and Yeezy employees spoke to the publication about their experiences at Yeezy. The former Yeezy employee told the publication she had been looking for West's approval "and that's why we would work so much." The Adidas spokesperson told Insider: "Adidas does not tolerate hate speech and offensive behavior and therefore has terminated the Adidas Yeezy partnership.

☆ Farfetch is the latest online retailer to stop selling Yeezy products
▼ + stars: | 2022-11-25 | by ( Jyoti Mann | ) www.businessinsider.com time to read: +2 min

Online fashion retailer Farfetch is no longer selling Yeezy products. Last month the upmarket site still listed more than 200 Yeezy products on its site. The platform was still selling Yeezy items last month and had more than 200 Yeezy sneakers, boots, and slides on offer. Foot Locker stopped selling Yeezy shoes at its stores last month and said it would not support "any future Yeezy product drops." It was not clear if Farfetch had pulled Yeezy products from its site over West's antisemitic remarks and controversial behavior.

☆ Former Yeezy employee says Kanye West would scream and throw books across the room, making them fear for their wellbeing
▼ + stars: | 2022-11-25 | by ( Beatrice Nolan | ) www.businessinsider.com time to read: +2 min

A former Yeezy worker said Kanye West would scream and throw books across a room, per Rolling Stone. The ex-staffer worked for the fashion brand on West's remote ranch in Wyoming, Rolling Stone reported. He asked around 90 employees to commute from LA or Portland, per Rolling Stone. "I feared for my well-being," the former staffer told Rolling Stone. The spokesperson said: "Adidas does not tolerate hate speech and offensive behavior and therefore has terminated the Adidas Yeezy partnership.

☆ Kanye West made a Yeezy designer sit on the floor during an hours-long meeting and told her she didn't 'deserve to sit at the table,' report says
▼ + stars: | 2022-11-24 | by ( Beatrice Nolan | ) www.businessinsider.com time to read: +3 min

Kanye West once made a designer sit on the floor for an hours-long meeting, per Rolling Stone. The ex-staffer cited by the publication said the incident started with a disagreement between West and the young designer. "You don't deserve to sit at the table," the former employee recalled West saying before making the designer sit on the floor for the rest of the meeting, which they said lasted hours. A spokesperson for Adidas said: "Adidas does not tolerate hate speech and offensive behavior and therefore has terminated the Adidas Yeezy partnership. "Having said this, we will not discuss private conversations, details or events that lead to our decision to terminate the Adidas Yeezy partnership and decline to comment on any related speculation."

☆ Adidas is investigating whether it ignored inappropriate behavior by Kanye West during their Yeezy partnership
▼ + stars: | 2022-11-24 | by ( Jyoti Mann | ) www.businessinsider.com time to read: +3 min

Adidas is investigating whether it ignored alleged misconduct by Kanye West. Rolling Stone reported this week that Yeezy staff were shown explicit material by the rapper. Adidas told Insider in a statement on Thursday that it was "not clear" if the accusations against the rapper, also known as Ye, were true. It added: "Adidas does not tolerate hate speech and offensive behavior and therefore has terminated the adidas Yeezy partnership. Adidas terminated its Yeezy partnership with West last month and said it would take a $247 million hit to its profits as a result.

☆ A Yeezy employee said Kanye West frequently compared shoes to sex: 'Something that you were so into that you would wanna have an intimate relationship'
▼ + stars: | 2022-11-23 | by ( Isabella Zavarise | Lloyd Lee | ) www.businessinsider.com time to read: +3 min

A Yeezy employee said Kanye West frequently compared shoes to sex, according to Rolling Stone. The employee said West made comments about a shoe that he could ejaculate into. On Tuesday, former employees sent a letter to Adidas to address "the toxic and chaotic environment." Rolling Stone spoke with more than two dozen former staff members for Yeezy and Adidas. West began his nine-year relationship with Adidas in 2013, helping to create a string of products including the NMD, Ultra Boost, and West's Yeezy.

☆ Kanye West's Turbulent 9-Year History With Adidas
▼ + stars: | 2022-11-09 | by ( Matthew Kish | Danni Santana | ) www.businessinsider.com time to read: +4 min

Adidas announced an endorsement deal with Kanye West in November 2013. By 2019, Adidas sales of his Yeezy brand eclipsed $1 billion annually. In November 2013, Adidas sales in North America, the most critical territory for sportswear sales, were down 1% for the year. But that same month, Adidas announced a partnership with Kanye West, the polarizing musician and fashion designer, now known as Ye. Despite the turbulence, Adidas Yeezy sales continued to grow.

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