New conversational AI tools are turning verbal communications into actionable insights for market research. With the advent of LLMs, increasingly sophisticated chatbots are relaying technical data in relatable, everyday speech. Avery is, in fact, a conversation bot made by market research firm Untold Insights, and is part of a new wave of transformative artificial-intelligence tools designed to turn verbal communications into actionable insights for business strategists. Avery not only processes and presents data but also personifies it, relaying data insights in a conversational Gen Z voice. "Generative AI cannot understand or manage technical data unless it is available in a unified business layer and given business meaning," Soto said.

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Persons: —, Avery, Gen Zers, she'll, Avery isn't, Zers, Adelynne Chao, Steve McGovern, McGovern, Stratio, Oscar Méndez Soto, Ernesto Funes, Stratio BD, Soto Organizations: Business, Service, Santander, HSBC, BBVA Locations: relatable