"I have friends that say that TikTok Shop has ruined the app," Casey Lewis, a trends researcher, said.
"It can be good — especially as TikTok moves to TikTok Shop — if they're able to capitalize on this shift and sell products more effectively to older users."
Just because something is going viral on TikTok doesn't necessarily mean Gen Z is behind it.
The same could be said of Gen Z, which would explain the generations' shared fascination with a time before smartphones and round-the-clock news.
The Gen Z users I spoke with didn't seem particularly concerned about an influx of olds.
Persons:
Keara Sullivan, Zers, Rushmore, Sullivan, Ryan Broderick, Adam Bumas, Broderick, TikTok, —, Cory Doctorow, it's, Kevin Munger, Doctorow, Casey Lewis, Lewis hasn't, Gen Zers, Jonathan Gelfond, Taylor Lorenz, Lorenz, Munger, Gen Z, Lewis, Stanley, Alpha, Zers —, Gen Alpha, hasn't, millennials, Jason Parham, Leslie Horn Petersen, she's, Gen, didn't, I've, Emilie Friedlander
Organizations:
New, Pew Research Center, Facebook, Senate, Microsoft, Penn State, Little League, Business, QVC, UC Santa Barbara, The Washington Post, YouTube
Locations:
New York, tfym, millennials, Brooklyn, Philadelphia