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☆ Meta is still betting Threads can beat Elon Musk's X — but Zuck faces an uphill battle
▼ + stars: | 2024-07-09 | by ( Beatrice Nolan | ) www.businessinsider.com time to read: +4 min

The platform became the world's fastest-growing app when it launched after hitting 100 million users in just five days. Zuck said last week the X rival now has more than 175 million monthly active users. In a recent interview with Platformer, Threads and Instagram boss Adam Mosseri said the aim was still overtaking X. In April, Sensor Tower estimated Threads had averaged 28 million daily active users in the US, while X averaged 22 million. An Instagram add-onWhile Meta still backs Threads to overtake X, the platform still very much exists alongside Instagram.

Persons: —, Zuckerberg's, Zuck, Elon Musk's, Musk, Adam Mosseri, Mosseri, Meta's Adam Mosseri, Justin Sullivan, Zuckerberg, Paul Carter, Carter, Instagram Organizations: Service, Zuckerberg's Twitter, Business, Twitter, Elon, Financial Times, Meta

☆ Can Threads survive without Instagram? A year in, the platform is facing an identity crisis
▼ + stars: | 2024-07-05 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +6 min

Read previewIf you opened Instagram last July 5, the buzz about Threads was hard to miss. Threads plans to become more independent, but Instagram still drives a lot of the trafficRecent data from Emarketer found that Instagram has been a big driver of users to Threads — out of Threads' 29 million US users in 2023, 21% were Instagram users, while in 2024, that share rose to 29% out of 41.7 million users. Head of Instagram Adam Mosseri confirmed in a recent interview with Platformer that a lot of the platform's users were "coming over from Instagram." However, Instagram still reminds Threads users who dropped off to keep using the platform, like Kristin Bousquet, a creator who has 5,412 followers on Threads. "Just having the ability to go to someone's Instagram account from Threads, and vice versa, keeps it top of mind," he said.

Persons: —, Instagram, Jasmine Enberg, Adam Mosseri, Mosseri, Francis Dominic, Kristin Bousquet, Bousquet, Lindsey Gamble, Taylor Swift, Jackie Pimental, Emarketer, Meta Organizations: Service, Business, Meta, Sports, Twitter Locations: Instagram

☆ How Mark Zuckerberg’s Meta Failed Children on Safety
▼ + stars: | 2024-06-22 | by ( Natasha Singer | ) www.nytimes.com time to read: 1 min

In April 2019, David Ginsberg, a Meta executive, emailed his boss, Mark Zuckerberg, with a proposal to research and reduce loneliness and compulsive use on Instagram and Facebook. In the email, Mr. Ginsberg noted that the company faced scrutiny for its products’ impacts “especially around areas of problematic use/addiction and teens.” He asked Mr. Zuckerberg for 24 engineers, researchers and other staff, saying Instagram had a “deficit” on such issues. A week later, Susan Li, now the company’s chief financial officer, informed Mr. Ginsberg that the project was “not funded” because of staffing constraints. Adam Mosseri, Instagram’s head, ultimately declined to finance the project, too.

Persons: David Ginsberg, Mark Zuckerberg, Ginsberg, ”, Mr, Zuckerberg, Instagram, Susan Li, Adam Mosseri Organizations: Facebook

☆ Instagram and TikTok are chasing after 'close friends' as the social web goes private
▼ + stars: | 2024-06-20 | by ( Sydney Bradley | Dan Whateley | ) www.businessinsider.com time to read: +4 min

Read previewThere's a new app that promises to connect you with your closest friends — only this time, it's coming from TikTok. The app, dubbed Whee, pitches itself as a platform to "keep you connected with your close friends through life's spontaneous moments." Whee's arrival on the charts — it's 27th among social-networking apps in Apple's App Store, outranking Skype and Signal — comes as Instagram is also leaning into features for close friends. After spending years leaning into influencer content, to the chagrin of some users, the big social platforms are betting big on close friends. But as the platforms prioritized creator-made content, like on Instagram reels, everyday users' content seemed to take a back seat.

Persons: —, Snapchat, They're, Mervana Parekh, Nathan Sharp, influencers, Adam Mosseri, YouTubers Colin, Samir, Mosseri Organizations: Service, Android Police, Business, Skype, Acrew, Retro Locations: TikTok

☆ Instagram's notes feature is growing at a 'wild pace' and part of its plan to make messaging central to the app's future
▼ + stars: | 2024-06-17 | by ( Shriya Bhattacharya | Sydney Bradley | ) www.businessinsider.com time to read: +6 min

Read previewInstagram really wants you to try out "notes" — its status feature that harkens back to the instant messaging days of the internet. Adam Mosseri, the head of Instagram, posted about the feature this month with the prompt: "What are notes about?" Meanwhile, creator Walé Oyerinde loves using the notes feature because it's one of the '"lowest effort high impact" ways to boost regular engagement on the app. AdvertisementInstagram launched the "notes" feature in 2022. She wants the notes feature to be visible to everyone who follows her so she can continue building her personal brand and cultivating a more engaged online community.

Persons: —, Adam Mosseri, Mosseri, Instagram, Ashley Yuki Alexander, Celine Mili, It's, Jyoti Chand, Walé Oyerinde, I've, Milli, Khamyra, Avalon Zborovsky, Fenter, she's Organizations: Service, AIM, Business, Facebook, Meta Locations: Instagram's

☆ How to Save Tech Industry: Fire Managers, Put Tech People in Charge
▼ + stars: | 2024-06-11 | by ( Ed Zitron | ) www.businessinsider.com time to read: +11 min

This disastrous mindset has hollowed out Silicon Valley's ability to innovate and caused regular people to grow increasingly frustrated with everyday tech. The large platforms have generally ignored this feedback for one big reason: The tech industry has been taken over by career managers. Now Google Search is more profitable and worse, elevating spammy content and outright scams, a problem exacerbated by artificial intelligence. AdvertisementBut today's tech products feel built to sell a dream of the future rather than solve a customer's existing pains. As long as the tech industry is controlled by people who don't build things, it will continue to build products that help raise growth metrics rather than help consumers with tangible problems.

Persons: scammers hawking, Meta's, Hewlett Packard, Kevin Systrom, Mike Krieger, Adam Mosseri, Systrom, Krieger, Mosseri, Mark Zuckerberg, Instagram, Kylie Jenner, Kim Kardashian, Sundar Pichai, Prabhakar Raghavan, Raghavan, Ben Gomes, Gomes, it's, Sam Altman, Helen Toner, Ilya Sutskever, Larry Summers, Fidji Simo, Meta —, —, Steve Jobs, Steve Wozniak Organizations: Facebook, Google, Microsoft, Amazon, Oracle, Adobe, Meta, Builders, Apple, Xerox, HP, Department, Reuters Institute, Oxford University, Silicon Valley Locations: Silicon, Silicon Valley

☆ 2 former Instagram staffers left their jobs to create a new social-media app that's grabbed the tech world's attention
▼ + stars: | 2024-05-31 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +6 min

Advertisement"We always have loved this idea of a super simple product that's really just for you and your friends," Sharp told BI. "There's not any real public discovery surface inside of Retro," Sharp said. Advertisement"What's most important to us is that we build a sustainable business, whether that's venture scale or not," Sharp said. "You can complete your feed in Retro," Olson said. Courtesy of Retro"There are a few places where we've chosen comfort over — or perhaps to the detriment of — the growth of the product or the business," Olson said.

Persons: —, Nathan Sharp, Sharp, Ryan Olson, Olson, that's, Mike Krieger, Kevin Systrom, Sam Lessin, A16z's Andrew Chen, Adam Mosseri, Retro's, It's, Olson didn't, you'd, Marissa Mayer's Organizations: Service, Retro, Business, Lone Palm Labs, Retro's, Facebook, Meta, Instagram Labs Locations: Silicon

☆ How Mark Zuckerberg turned against the news
▼ + stars: | 2024-05-13 | by ( Kali Hays | ) www.businessinsider.com time to read: +13 min

Mark Zuckerberg held regular discussions in 2017 and early 2018 about how to make news on Facebook more trustworthy and reliable. "Giving people a voice is not enough without having people dedicated to uncovering new information and analyzing it," Zuckerberg wrote. Zuckerberg also considered a permanent subsidy through his philanthropy the Chan Zuckerberg Initiative. Murdoch and Zuckerberg's yearslong relationship, while never outright friendly, turned "tense, very tense," when Australia passed the NMBC, a person who worked with Zuckerberg said. When Canada passed a law similar to Australia's last year, Meta simply and decisively turned off news content on Facebook and Instagram.

Persons: Mark Zuckerberg, Donald Trump, Facebook's, Zuckerberg, He'd, Chan Zuckerberg, Tracy Clayton, it's, That's, Adam Mosseri, Mark, We're, Meta, Australia Zuckerberg, Rupert Murdoch, James Kennedy, Rod Sims, Murdoch, Lachlan, Zuckerberg's, Scott Morrison, Josh Frydenberg, Joel Kaplan, Campbell Brown, Frydenberg, I'm, Kali Hays Organizations: Facebook, Associated Press, Business, Meta, Google, News, News Corp, . News Corp, Fox, Cambridge, Capitol Locations: Meta, Canada, Australia, France, Germany, Myanmar, khays@businessinsider.com

☆ Instagram's top exec praised YouTube's monetization and dissed Snapchat's, as he explained his platform's approach
▼ + stars: | 2024-05-09 | by ( Sydney Bradley | Dan Whateley | ) www.businessinsider.com time to read: +6 min

Last month, the company rolled out a new temporary "Spring Bonus," which he said was called Spring Bonus and not the "permanent bonus program" because he wanted to set expectations. For Instagram's bonus program to be successful, it would need to meet three criteria, according to Mosseri:It's a sustainable model, and Meta is not "burning cash." 'The thing I'm most excited about is subscriptions'The bonus program wasn't the only feature top of mind for Mosseri. Advertisement"The thing I'm most excited about is subscriptions," Mosseri said. And while it isn't useful for every creator, Instagram recently announced that there are now 2 million active subscriptions to creators on the app.

Persons: —, Adam Mosseri, Mosseri, — Haley Kalil, Hassan Khadair —, Instagram, she's, Kalil, I'm, TikTok, Snapchat, We're, That's, it's, YouTube's Organizations: Service, Meta's, YouTube, Business, Meta Locations: York

☆ Forget Zendaya — I want to see what the TikTok CEO will wear at the Met Gala
▼ + stars: | 2024-05-06 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +2 min

TikTok is sponsoring the Met Gala this year, and CEO Shou Chew is expected to be there. The "ban or divest" law was just passed 2 weeks ago, and TikTok plans to fight it in court. Related storiesIt just so happens that TikTok is a main sponsor for this year's Met Gala, so that's why Chew is expected to be there. AdvertisementThe Met Gala is a beloved, fun event with a highbrow sheen. It will be interesting to see if the images of Chew from Monday's gala will affect the public's current understanding of him and TikTok.

Persons: TikTok, Shou Chew, Chew, —, Jennifer Lopez, Rihanna, Shou Chew —, Jeff Bezos, Lauren Sanchez, Adam Mosseri, Elon Musk, Mark Zuckerberg, Ralph Lauren Organizations: Service, The New York Times Locations: Monday's

☆ TikTok creators fear for their livelihoods after U.S. lawmakers pass bill that could lead to ban
▼ + stars: | 2024-04-24 | by ( Zach Vallese | ) www.cnbc.com time to read: +7 min

"TikTok allows small businesses and creators to find their people in their community," Nichols told CNBC, ahead of the bill's signing. watch nowNichols joined a number of other TikTok creators in traveling to the Capitol to oppose a potential ban. TikTok creators and influencers, living far out of the realm of politics, have a very different concern. Tony Youn, a plastic surgeon with 8.4 million TikTok followers, said finding a big audience is difficult. WATCH: Senator Markwayne Mullin talks passage of Tiktok ban

Persons: Craig Hudson, Ophelia Nichols, Nichols, Biden, TikTok didn't, Shou Zi Chew, TikTok, Markwayne Mullin, CNBC's, Mullin, they'll, Zi Chew, Sen, John Fetterman, Anna Moneymaker, livestreams, Adam Mosseri, Tony Youn, Youn Organizations: Foreign, Capitol, Washington , D.C, CNBC, Oxford, TikTok, America Survey, Lawmakers, Communist Party, Russell Senate, ByteDance, Getty, YouTube, Meta, Facebook Locations: Washington , U.S, Alabama, Washington ,, Israel, Ukraine, Taiwan, It's, American, U.S, TikTok, United States

☆ A TikTok ban would be a win for Mark Zuckerberg
▼ + stars: | 2024-04-22 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +3 min

Meta CEO Mark Zuckerberg will very likely end up the ultimate winner in the most recent push to force a sale or ban of Chinese-owned TikTok. The House passed a TikTok "ban" or forced sale as part of a bill on military aid for Ukraine and Israel. A year ago, BI's Grace Kay wrote that TikTok legislation would be like "an early Christmas present" for Zuckerberg. Instagram had more growth and downloads last year than TikTok, and after Instagram faced an existential crisis, it's having a surprising comeback.) If ByteDance ends up selling TikTok to a US company, it's hard to imagine it will be a smooth transition.

Persons: —, Zuck —, Mark Zuckerberg, Joe Biden, it'll, Zuckerberg's Meta, BI's Grace Kay, Zuckerberg, Instagram, Adam Mosseri, TikTok, there's, ByteDance, Steven Mnuchin Organizations: Service, Business, Zuckerberg's, Meta, YouTube, Big Tech Locations: Ukraine, Israel

☆ Instagram is 'testing' new cash bonuses that pay creators to post engaging photos, reels, and more
▼ + stars: | 2024-04-02 | by ( Sydney Bradley | Dan Whateley | ) www.businessinsider.com time to read: +3 min

Instagram is offering cash bonuses to creators who post content to the Meta-owned app with new programs. While the company had previously doled out cash to creators who posted engaging videos, this time it's also compensating users for posting photos. Instagram is "testing" a "Spring Bonus," a seasonal program that pays creators for engagement on reels, photo carousels, and single-image photo posts, a Meta spokesperson confirmed to Business Insider. The current Spring Bonus had previous iterations as a "holiday bonus" and "New Year's bonus," and is now only available in the US, Japan, and South Korea. Mike Potter, who runs the Instagram account @grippingfoodwithforce, told BI he was notified about the Spring Bonus on March 29.

Persons: Jackson Weimer, Weimer, Mike Potter, @grippingfoodwithforce, Potter, Adam Mosseri, Mosseri, Instagram, TikTok Organizations: Business, BI, Facebook, Twitter, Street Journal Locations: US, Japan, South Korea, Instagram's

☆ How Instagram got its mojo back
▼ + stars: | 2024-03-19 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +8 min

AdvertisementSensor Tower shows that Instagram downloads were up 20% in 2023 compared to 2022, in contrast to TikTok's 4% year-over-year growth. Instagram beat TikTok not only in growth, but sheer volume of app downloads in 2023: Instagram had 767 million while TikTok had 733 million. One reason is Threads, the newly launched Twitter competitor, which requires an Instagram account and may have prompted some people who were curious about Threads to re-download Instagram. AdvertisementTikTok is getting oldAt the same time, TikTok, once the main existential crisis for Instagram (well, probably still is), is faltering. In 2014, that same age group (which we are trying not to refer to as middle-aged) accounted for only about 20% of Instagram users.

Persons: Instagram, TikTok, —, I've, aren't, Kim Kardashian, Kylie Jenner, Adam Mosseri, Instagram hasn't, Ryan Broderick, Pew, You'd, let's, ByteDance, I'm Organizations: Service, The New York Times, Meta, The, Schools, Boston Globe Locations: Europe, Valencia, Massachusetts

☆ How Instagram is beating TikTok
▼ + stars: | 2024-03-18 | by ( Sydney Bradley | Dan Whateley | ) www.businessinsider.com time to read: +2 min

The app far outpaced TikTok in global downloads last year, according to data from market intelligence firm Sensor Tower. Instagram downloads increased by 20% in 2023 compared to the previous year, Sensor Tower estimated. The simplest explanation is that Instagram's short-video product, reels, is pretty much just as good as TikTok at this point. "Instagram already has reels, and it already caters to a broader audience because it has those other social-media features," explained Abe Yousef, a senior insights analyst at Sensor Tower. Both TikTok and Instagram did not respond to a request for comment.

Persons: Instagram isn't, TikTok, Instagram, it's, Abe Yousef, Mark Zuckerberg, Adam Mosseri, Yousef Organizations: Business

☆ Instagram is playing the long game against TikTok, and it's winning
▼ + stars: | 2024-03-14 | by ( Sydney Bradley | Dan Whateley | ) www.businessinsider.com time to read: +2 min

The app far outpaced TikTok in global downloads last year, according to data from market intelligence firm Sensor Tower. Instagram downloads increased by 20% in 2023 compared to the previous year, Sensor Tower estimated. The simplest explanation is that Instagram's short-video product, reels, is pretty much just as good as TikTok at this point. And unlike TikTok, it's been careful lately not to shove unpopular features like shoppable videos in users' faces. Both TikTok and Instagram did not respond to a request for comment.

Persons: —, TikTok, Instagram, it's, Abe Yousef, Mark Zuckerberg, Adam Mosseri, Yousef Organizations: Service, Business

☆ Instagram and Threads will no longer promote ‘political’ content. No one knows what they define as ‘political’
▼ + stars: | 2024-02-15 | by ( Oliver Darcy | ) edition.cnn.com time to read: +6 min

New York CNN —What constitutes “political” content? “Our goal is to preserve the ability for people to choose to interact with political content, while respecting each person’s appetite for it,” Mosseri explained. “Meta seems unable to define ‘political’ content,” Charlie Warzel, a staff writer at The Atlantic who covers the intersection of technology, politics, and culture, told me. According to Meta’s Ad Library, the company has raked in more than $4 billion in political and social issues ad spending since 2018. It’s not just limited to social issues.

Persons: Meta, Mark Zuckerberg, Adam Mosseri, ” Mosseri, Elon Musk’s, “, ” Judd Legum, ”, Mark Cuban, Charlie Warzel, Mosseri, ” Parker Malloy, It’s, Taylor, Jimmy Kimmel, Warzel Organizations: New York CNN, Popular Information, Washington , D.C, Meta, Meta’s Ad Locations: New York, Washington ,

☆ Zuckerberg says Threads will dip its toe in the 'fediverse' as it opens to Europe
▼ + stars: | 2023-12-14 | by ( Kevin Collier | ) www.cnbc.com time to read: +5 min

Meta will begin testing a system that allows posts from its microblogging platform Threads to appear on other social media services, CEO Mark Zuckerberg said Wednesday. The fediverse is still tiny compared to Threads, with about 11 million users, the vast majority of them on Mastodon. Adam Mosseri, head of Instagram, wrote on Threads that the platform is starting with the ability to follow Threads users from other ActivityPub platforms, adding that the ability for Threads users to follow accounts from other platforms is in the works. If Threads goes through with full ActivityPub integration, people will be able to follow Threads users and see their posts without having to join the platform (Threads currently forces users to sign up through an Instagram account). Similarly, Threads users will be able to follow users and see posts from across ActivityPub's network.

Persons: Mark Zuckerberg, Zuckerberg, Evan Prodromou, It's, X, Adam Mosseri, Instagram, Mike McCue, Flipboard, Christine Lemmer, Webber Organizations: Meta, Mozilla Locations: Europe, United States, Israel

☆ Meta collected children’s data from Instagram accounts, unsealed court document alleges
▼ + stars: | 2023-11-26 | by ( Eva Rothenberg | ) edition.cnn.com time to read: +7 min

The federal complaint calls for court orders prohibiting Meta from the practices the attorneys general allege violate the law. Civil penalties could add up to hundreds of millions of dollars, as Meta allegedly hosts millions of users who are teens and children. However, despite the company’s internal research confirming concerns with social comparison on its platforms, the lawsuit alleges Meta refused to change its algorithm. Eight additional attorneys general sued Meta last month in various state courts, making similar claims to the massive multistate federal lawsuit. Florida sued Meta in its own separate federal lawsuit, alleging the company misled users about potential health risks of its products.

Persons: Meta, “ Meta’s, ” Meta, Antigone Davis, “ We’ve, ”, Instagram, Adam Mosseri, “ Meta, Letitia James, ” James, Frances Haugen, Brian Fung Organizations: CNN, Meta, COPPA, Facebook, “, “ Social Locations: New York, Florida

☆ At Meta, Millions of Underage Users Were an ‘Open Secret,’ States Say
▼ + stars: | 2023-11-25 | by ( Natasha Singer | More About Natasha Singer | ) www.nytimes.com time to read: +1 min

But much of the evidence cited by the states was blacked out by redactions in the initial filing. Now the unsealed complaint, filed on Wednesday evening, provides new details from the states’ lawsuit. Using snippets from internal emails, employee chats and company presentations, the complaint contends that Instagram for years “coveted and pursued” underage users even as the company “failed” to comply with the children’s privacy law. The unsealed filing said that Meta “continually failed” to make effective age-checking systems a priority and instead used approaches that enabled users under 13 to lie about their age to set up Instagram accounts. It also accused Meta executives of publicly stating in congressional testimony that the company’s age-checking process was effective and that the company removed underage accounts when it learned of them — even as the executives knew there were millions of underage users on Instagram.

Persons: Instagram, Meta “, “, ” Adam Mosseri, Mosseri, Meta, ” Organizations: redactions, Meta

Accounts on Threads were also established for the first lady and second gentleman as well as for the White House itself. White House officials repeatedly rebuked Musk for what they called "anti-semitic rhetoric" on X over the last week. Several major advertisers including Apple and Disney subsequently paused their spending on X. Musk defended himself on Sunday, without apologizing or rescinding his statements. The White House said in a statement to CNBC that the launch of the new Threads accounts "has been in process for several weeks." Here's what Biden said in his first post on Threads:"Folks, it's President Biden.

Persons: Joe Biden, Andres Manuel Lopez Obrador, Kamala Harris, Elon Musk's, Musk, Adam Mosseri, Biden, it's, hasn't Organizations: Economic Cooperation, Elon, Defamation League, White House, Apple, Disney, Twitter, CNBC, America Locations: Asia, San Francisco , California, U.S, White, America, China

☆ Turns out, Meta's Threads is good for breaking news
▼ + stars: | 2023-11-20 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +4 min

Threads was a great place to get news on the OpenAI drama over the weekend. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Then, the biggest recent breaking news story in tech and business unfolded over the weekend with Sam Altman's shocking exit from OpenAI. It was the perfect test to see if Threads was up for a breaking news event. She also posted the same stuff to Threads, but as she pointed out — ironically — Threads doesn't "thread" posts properly, making a continuing story confusing to follow.

Persons: Meta execs, It's, —, Instagram, Adam Mosseri, we're, Sam Altman's, Altman, Satya Nadella, Marissa Mayer, Kara Swisher, Swisher, Elon Musk, — Steve Liesman Organizations: Service, Meta, Twitter, Microsoft, Veteran, Elon, Disney, Apple Locations: OpenAI

☆ You can finally delete your Threads account without also deleting your Instagram. Here's how to do it.
▼ + stars: | 2023-11-14 | by ( Sawdah Bhaimiya | ) www.businessinsider.com time to read: +3 min

A new Threads feature will allow users to delete their accounts without also deleting their Instagram accounts. AdvertisementAdvertisementMeta is rolling out a new highly-anticipated feature on Threads that will finally allow users to delete their account without also having to delete their Instagram account. He wrote: "First: we're rolling out a way for you to delete your Threads profile separately from your Instagram account." A notice on Instagram's Help Centre warns users: "Deleting your Threads profile won't also delete your Instagram account. However, deleting your Instagram account will also delete your Threads profile because it's managed by your Instagram account."

Persons: Meta, Elon Musk's, —, Adam Mosseri, Mosseri, it's, X — Organizations: Twitter, Service, Facebook, Help

☆ Meta's Instagram and Facebook are growing faster than TikTok
▼ + stars: | 2023-11-13 | by ( Kali Hays | ) www.businessinsider.com time to read: +4 min

During the third quarter, the Facebook app's daily active users grew by 1.5% and monthly active users grew by 1.8%, according to data from Apptopia. Instagram's daily users grew by 1.5% and monthly users grew by 1.6%. In its quarterly report , Meta said Facebook's total number of daily users, including web users, grew by 5%, while monthly users grew by 3%. There is one metric where TikTok still has Facebook and Instagram beat: how long the average user spends on the app. Instagram's average user spends 58 minutes a day on the app, while the average Facebook user spends about 45 minutes.

Persons: TikTok, Mark Zuckerberg, China's Bytedance, Evercore, Meta, Instagram, Adam Mosseri, Zuckerberg, Kali Hays Organizations: Meta, Facebook, Evercore, Twitter Locations: Apptopia, Instagram, SensorTower, TikTok, khays@insider.com, @hayskali

☆ ‘Meta’s Deception’ About Instagram’s Harmful Qualities Alleged in Massachusetts Suit
▼ + stars: | 2023-11-09 | by ( Georgia Wells | Jeff Horwitz | ) www.wsj.com time to read: 1 min

The filing suggests that many of the executives who publicly dismissed the seriousness of Instagram’s potential harm to young users had long warned about them. Photo: Niharika Kulkarni/Zuma PressMeta Platforms Chief Executive Mark Zuckerberg repeatedly dismissed warnings from senior company officials that its flagship social-media platforms were harming young users, according to unsealed allegations in a lawsuit filed by Massachusetts. According to the suit, as early as 2019, Meta’s head of responsible innovation was telling Zuckerberg that mounting evidence showed the net effect of their platforms on user well-being was negative. Around that time, multiple executives, including Instagram head Adam Mosseri , were pushing for the company to ban filters that mimic plastic surgery due to concerns they were harming the mental health of women and teens.

Persons: Niharika Kulkarni, Mark Zuckerberg, Zuckerberg, Adam Mosseri Locations: Massachusetts

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