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— - 1 Jim Jordan - 1 GARM - 1 Sherman - 1 Jordan - 1 Ørsted - 1 Joe Rogan - 1 Elon - 1
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Service - 1 Global Alliance - 1 Responsible Media - 1 Business - 1 Spotify - 1 Syfy - 1 NBCU - 1 Getty - 1

Search resuls for: "Ad Fontes Media"


4 mentions found


☆ An intensifying Republican-led legal campaign alleging big advertisers colluded to defund conservative media is rankling the ad industry
  + stars: | 2024-05-29 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +8 min
The Judiciary Committee's probe has sought documents related to discussions about advertising on "The Joe Rogan Experience" podcast. GARM and its members developed a "brand safety floor and suitability framework" for the industry to adopt. Jordan and the House Judiciary Committee issued wide-ranging subpoenas to both GARM and the WFA last year as part of the probe. The CEOs were also told to preserve all existing and future records related to their companies' work with GARM. Advertisement"GARM's members and board members are senior advertisers," a marketing executive close to GARM said.
Persons: —, Jim Jordan, GARM, Sherman, Jordan, Ørsted, Joe Rogan, Elon, Vivian Zink, Ørsted didn't, Rob Rakowitz, Unilever —, Breitbart, Joe Rogan's, Ben Shapiro, Michael Brochstein, Jim Jordan's, Lou Paskalis, Ad Fontes Media's Paskalis, Paskalis Organizations: Service, Global Alliance, Responsible Media, Business, Spotify, Syfy, NBCU, Getty, World Federation, YouTube, WFA, Diageo, GroupM, Procter, Gamble, Unilever, Steer Team, Fox News, Daily, Republican, Federalist, US Department of State, Ad Fontes Media Locations: Ohio, GARM, Jordan, Texas
☆ Elon Musk's pick for Twitter CEO may be the win he needs
  + stars: | 2023-05-12 | by ( Madeline Berg | Lucia Moses | Lara O'Reilly | ) www.businessinsider.com   time to read: +4 min
Elon Musk announced today that Linda Yaccarino would be the next Twitter CEO. With its revenue falling and its reputation falling faster, she may be the win Musk needs. Elon musk needs a win. The ad sales team generated more than $100 billion in ad revenue during her 12-year tenure, according to the company. That advertising revenue is just what Musk needs right now.
☆ Tucker Carlson's new Twitter show could spell doom for Elon Musk
  + stars: | 2023-05-10 | by ( Hasan Chowdhury | ) www.businessinsider.com   time to read: +5 min
For Twitter owner Elon Musk, a Fox News-style show on Twitter could cause problems. Tucker Carlson's sudden exit from Fox News last month has fueled weeks of speculation about his next move. Particularly as Musk said "Twitter has not signed a deal of any kind whatsoever" with Carlson. And if Carlson is on board, that paves the way for other, equally provocative creators to go big on Twitter. Musk faces a real risk that a growing number of Twitter users will feel the same way.
☆ Media Veteran Lou Paskalis Joins Group to Encourage Brands to Advertise on News
  + stars: | 2023-04-05 | by ( Megan Graham | ) www.wsj.com   time to read: 1 min
Marketers in the digital era have become increasingly concerned about making sure their ads don’t appear near content that they or their consumers could consider objectionable. Lou Paskalis , a longtime advertising industry executive who previously held leadership roles at the marketing trade group MMA Global and Bank of America Corp., has joined a startup that seeks to rate news for reliability and bias. Mr. Paskalis this week became chief strategy officer at Ad Fontes Media Inc. , a Colorado-based public-benefit corporation—a for-profit company that aims to generate public good.
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