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Search resuls for: "Acxiom"


7 mentions found


☆ What internet data brokers have on you — and how you can start to get it back
  + stars: | 2024-10-11 | by ( Barbara Booth | ) www.cnbc.com   time to read: +17 min
Inside data brokers' massive vaultCybersecurity experts estimate that data brokers collect an average of 1,000 data points on each individual with an online presence. Little oversight around data privacyThe lack of comprehensive regulation around data privacy allows data brokers to operate with little oversight, unlike the General Data Protection Regulation (GDPR) in the European Union. Opt-out links and instructions are readily available for most of the major data brokers: ExperianTransUnionLexisNexisEpsilon But data privacy experts says reclaiming or deleting your data from brokers can be a deliberately complex process that is not only time-consuming but frustrating. "With AI, data brokers will create even more detailed and predictive profiles, incorporating everything from biometric data to behavioral tracking," Abed said. Until regulation steps in, data brokers will continue to collect as much data as possible.
Persons: Pew, Arjun Bhatnagar, Roger Grimes, Jeff Chester, Chester, I'm, Bruno Kurtic, Chris Henderson, Chelsea Magnant, Rob Hughes, Kurtic, Cloaked's Bhatnagar, Henderson, Javad Abed, Abed Organizations: Pew Research, Social, LexisNexis, Epsilon, OneRep, Center for Digital Democracy, D.C, Bedrock Security, National Security Agency, CNBC, Data Protection, European Union, NYU's Center for Global Affairs, Brunswick, RSA, U.S, Consumers, Consumer, Engage, Federal Trade Commission, FTC, Johns Hopkins Carey Business School Locations: Washington, California, U.S, Chester
☆ Ad giant IPG's data arm Kinesso has gone through an executive exodus, and the unit faces an uncertain future
  + stars: | 2023-07-19 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +3 min
Ad giant IPG is shaking up its data and tech arm Kinesso, and many of the unit's top execs have left. The move comes as IPG looks to cut costs from specialty services like data, a source said. Several top executives at ad agency holding group Interpublic Group's data and technology arm Kinesso have left, and now the unit faces an uncertain future, Insider has learned. IPG launched Kinesso in 2019 as a big bet on pitching marketers additional services that go beyond making and buying ads. Acxiom will remain a standalone unit that will provide data products and services to all of IPG's agencies, the source added.
Persons: IPG, Kinesso, Acxiom, Arun Kumar, Ian Johnson, Kimber Robbins, Nancy Hall, Hall, Philippe Krakowsky, Krakowsky, IPG's, they've, Dentsu, Merkle Organizations: Global, WPP, Mindshare, Reprise, UM, Agency, Epsilon Locations: Mediabrands
☆ Lawmakers press companies that collect U.S. consumer data to reveal how they buy and sell it
  + stars: | 2023-05-10 | by ( Lauren Feiner | ) www.cnbc.com   time to read: +3 min
In the letters, 10 lawmakers asked the companies for detailed responses on the types of sensitive information they gather, such as health, location and phone data, including apps consumers download to their devices. The companies were also asked what information they collect on minors. Last month, the subcommittee on oversight and investigations held a hearing with expert witnesses to examine "the role of data brokers in the digital economy." In that report, the regulator recommended that Congress force brokers to give consumers greater control over their data, but the "data brokers can easily circumvent existing rules and laws," the letter said. Here's the full list of data brokers who received the letter::AcxiomAtDataBabel StreetCoreLogic SolutionsEpsilon Data ManagementEquifaxExperianGravy AnalyticsInteliusKochavaLiveRampMylifeOracle AmericaPeopleConnectPlacer.aiRELXSafegraphSpokeoThomson ReutersTransUnionVerisk AnalyticsWhitepagesSubscribe to CNBC on YouTube.
☆ Apple is looking for a top sales executive to spearhead a giant advertising push in sports and streaming. Here are 16 execs who could score the job.
  + stars: | 2023-01-19 | by ( Claire Atkinson | Lucia Moses | Lara O'Reilly | ) www.businessinsider.com   time to read: +15 min
Netflix also conducted a search before hiring two Snap executives, Jeremi Gorman and Peter Naylor, to lead its new ads business. XandrLesser, a longtime digital ad executive, has extensive experience working on issues around the future of digital marketing. McDonald has a ton of other digital ad sales and publishing experience. She helped launch Modi Media, ad buying giant GroupM's addressable TV business, before joining TV adtech startup Cadent. UnivisionValentino runs Disney's digital ad business as EVP, client and brand solutions.
☆ From the digital ad crash to Elon Musk buying Twitter — these were the ad industry's 5 biggest shocks of 2022, and what it means for 2023
  + stars: | 2022-12-29 | by ( Ryan Joe | Lara O'Reilly | ) www.businessinsider.com   time to read: +7 min
The ad industry is crossing its fingers that Twitter is a safe place to advertise. 2022 was a volatile year for the advertising industry. DeGroote believes the 2023 ad market growth forecasts from major ad buyers like GroupM (5.9% growth), and Magna (5% growth to $822 billion) are too optimistic. Meta, has also seen its ad revenue decline, and has dumped $4 billion so far into building a so-called Metaverse, which hasn't driven any revenue yet. Elon Musk acquires TwitterMusk's acquisition of Twitter — and subsequent decimation of its employee ranks, including its revenue-driving advertising operations — shook the ad industry.
☆ From ads in video games, retail media, and cookieless tracking — experts predict these surging areas will drive ad industry M&A in 2023
  + stars: | 2022-12-20 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +8 min
Despite an economic downturn, experts predict there will be plenty of advertising M&A in 2023. While that could include some and firesales, deals are expected in hot areas like retail media and CTV. Insider spoke to more than a dozen industry experts who dished on the trends that will drive advertising M&A next year. Companies in hot areas like performance marketing, retail media and CTV will buy others to build out their offeringsPerformance marketing, retail media, and the growth of connected TV advertising have been among the hottest trends for advertising companies and agencies in recent years. Areas like retail media and ad-supported streaming are on fire.
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☆ Complexity for Marketers Has Meant Opportunity for Ad Agencies
  + stars: | 2022-11-14 | by ( Megan Graham | ) www.wsj.com   time to read: +7 min
Their performance is striking compared with ad agencies’ plight five years ago: Facebook and Google had established direct relationships with marketers and were winning growing portions of their ad budgets before agencies could even offer their services. Newsletter Sign-up WSJ | CMO Today CMO Today delivers the most important news of the day for media and marketing professionals. PREVIEWSome major owners of ad agencies watched their growth slow or flatten in 2017 and 2018. Agency companies have responded by building practices to help marketers on platforms like TikTok and Amazon. Marketers navigate outside partnersSome major marketers still want to keep a close handle on some of their data efforts.
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