AdvertisementX has added Twitch as a defendant in a suit accusing advertisers of colluding to withhold ad spend. Ad revenue on X has plummeted since Elon Musk acquired the platform in 2022. Elon Musk's X is suing Twitch, alleging that the Amazon-owned video streaming platform and other companies illegally conspired to boycott advertising on the platform formerly known as Twitter. Twitch, X, and the WFA didn't immediately respond to requests for comment made by Business Insider outside normal US business hours. Musk's own behavior on and off the platform — including famously telling advertisers who boycotted X to "go fuck yourself" — hasn't encouraged advertisers to place their budgets there, either.

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Persons: Elon Musk, Elon Musk's, Twitch, Stephan Loerke, it's, Ørsted, Twitch —, X's, hasn't, Jim Jordan, Donald Trump's, Abraham Yousef, Yousef Organizations: Global Alliance of Responsible Media, Elon, Twitter, Federation, WFA, Business, Unilever, CVS Health, Twitch, Google, Committee, WPP, Diageo, Tower Locations: Texas, Ohio