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— - 1 Abigail Akinyemi - 1 TikTok - 1 Zachary Neman - 1
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☆ TikTok's new creator rewards program is all about boosting search and competing with YouTube
  + stars: | 2024-03-18 | by ( Dan Whateley | Shriya Bhattacharya | ) www.businessinsider.com   time to read: +3 min
The company's new creator rewards program, announced Monday, incentivizes creators to post longer videos and optimize their content for search. Related storiesTo qualify for the program, creators must be at least 18 years old and have at least 10,000 followers and 100,000 views in the previous 30 days. AdvertisementSome savvy TikTok creators have been experimenting with search-engine optimization for months, well before the company made it criteria for payouts. TikTok has introduced a creator search insights tool in some regions, making it easier for users to tailor their videos to search trends. However, not all creators have been thrilled by TikTok's efforts to promote search content.
Persons: —, Abigail Akinyemi, TikTok, Zachary Neman Organizations: Service, Business
☆ TikTokers are increasingly using SEO to boost their reach on the app, which Gen Zers prefer over Google to search. Here are 3 techniques they’re using to make their videos more discoverable.
  + stars: | 2022-12-15 | by ( Shriya Bhattacharya | ) www.businessinsider.com   time to read: +8 min
In September, research found that more Gen Zers use TikTok to access information compared to Google. Here are three techniques they're using to ensure their content is more visible to users on the app. That changed in September when the New York Times reported on how TikTok is the new search engine for Gen Zers. Gen Zers are also using TikTok to find recommendations for vacation spots, activities in their area, and to learn about concepts like non-fungible tokens or artificial intelligence. This shift, combined with the news about Gen Zers, has many creators planning and posting content more intentionally.
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