But one feature of the new button seems tailored for Apple's Gen Z audience.
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Advertisement"The new camera control alongside larger screen and improved battery performance will cement the iPhone 16 Pro Max as the top choice for Gen Z consumers," Al Jumaily said.
"Gen Z is not a homogenous group," said Shantanu Dutta, a marketing professor at USC's Marshall School of Business.
"The benefits desired by Gen Z users differ from country to country."
Persons:
—, Gen Z, Gen, Monica Hillison, Hillison, Abdul Al Jumaily, Max, Al Jumaily, Shantanu Dutta, Dutta
Organizations:
Service, Business, Consumer, Virginia Tech, Apple, USC's Marshall School of Business, Gen
Locations:
Asia, India