But now, communications company ItalyComunica says it has bottled the very air of Italy’s picturesque Lake Como and is selling these cans for €9.90 ($11) apiece.
courtesy Italycomunica srlMore than 5.6 million people visited Lake Como in 2023, and the numbers are consistently growing, according to the Lombardy tourism bureau.
In an attempt to capitalize on the visitor numbers, marketing specialist Davide Abagnale originally created an e-commerce site selling Lake Como posters, after seeing so many posters of San Francisco and Los Angeles on his honeymoon in 2022.
“It’s a novel idea, but not for everyone,” he told CNN.
Tourists can also buy cans of air in Iceland, while a Canadian company saw its sales boom in 2015 when hundreds of Chinese customers began buying its canned air.
Persons:
– George, Amal Clooney, Gucci ”, srl, Davide Abagnale, ItalyComunica, “ It’s, ” Abagnale, Alessandro Rapinese, wouldn’t, “, ”, Chiara Piscitelli, Abagnale
Organizations:
CNN, “, Como
Locations:
Lake Como, Lombardy, San Francisco, Los Angeles, Como, Naples, England, Scotland, Wales, Northern Ireland, Iceland, Canadian